Associate Marketing Technologist on Content Enablement team at Fidelity. Supporting marketing initiatives with technical development and optimizing sales platforms.
About the role
- Executive Director leading audience-driven marketing strategies for CVS Caremark's Pharmacy Benefit Management business. Reporting to AVP and managing a team of strategists for measurable results.
Responsibilities
- Lead and inspire a team of marketing strategists, setting clear expectations, fostering professional growth, and promoting diverse perspectives to build a high-performing team
- Prioritize product needs and allocate resources for maximum strategic impact, while strengthening cross-functional partnerships
- Create a flexible 1–2-year roadmap that evolves with market shifts and business needs, allowing for timely adjustments and strategic pivots
- Drive marketing plan development to increase awareness and adoption of PBM products across B2C and B2B audiences, including payors and members
- Align marketing initiatives with business priorities and brand strategy, championing a digital-first approach through innovative positioning, compelling narratives, and optimized channel mix
- Monitor market trends and anticipate opportunities and risks to enhance performance and exceed organizational goals
- Oversee measurement and optimization of marketing programs, using insights to improve campaign effectiveness and secure resources during annual planning
Requirements
- 15+ years of experience in B2B/B2C marketing
- Demonstrated success as a strong leader with a track record of developing talent and building high-performing teams
- Prior PBM/healthcare experience (or other complex, regulated industry) strongly preferred
- Knowledge of payors/PBM industry, competitive landscape, and market challenges
- Knowledge of how to leverage product portfolios, channels, and go-to-market approaches to achieve business results
- Self-starter with a strong work ethic and ability to thrive in a dynamic, collaborative environment
- Superior relationship management and communication skills
- Skilled in inspiring, collaborating with, and influencing business partners
- Ability to navigate and succeed in a highly matrixed organization
- Ability to meet deadlines and maintain confidentiality
- Excellent time management, planning, and organizational skills
- Ability to multi-task in a fast-paced environment and manage multiple priorities
- Excellent written and verbal communication skills, including sharing ideas and information across diverse audiences and creating compelling presentations
- Strong performance accountability, both in terms of following through on commitments and deadlines
- Strategic and analytical thinker, with superior problem-solving skills and the ability to investigate the details while keeping in mind the strategy in place
- Solid quantitative skills coupled with broad business acumen
- Development of segmentation and marketing strategies based on insights and data
Benefits
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching
- Paid time off
- Flexible work schedules
- Family leave
- Dependent care resources
- Colleague assistance programs
- Tuition assistance
- Retiree medical access
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