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The Hershey CompanySenior Director, Consumer Insights
Senior Director Consumer Insights leading research strategies for Hershey Company. Collaborating with internal and external stakeholders to enhance consumer insights capabilities.
About the role
- Own end-to-end research design and execution, leveraging third-party partners, primary surveys, focus groups, and behavioral analytics to assess market sentiment, purchase intent, and other emerging trends.
- Represent the company at major industry events, delivering data-driven keynotes and panel contributions.
- Manage and optimize the annual research budget, ensuring ROI through rigorous evaluation of vendor performance and methodology effectiveness.
- Champion mixed-method approaches - blending quantitative data (e.g., AutoTrader analytics, StatsCan and other 3rd party data points) with qualitative insights (e.g., dealer interviews, consumer surveys and panels, third party reports and analyses).
- Deliver timely, audience-specific research briefs to executive leadership, product teams, and sales stakeholders.
- Develop a centralized, searchable research repository to enable self-serve access and reduce duplication.
- Serve as a media spokesperson on automotive trends, ensuring consistent, evidence-based messaging across TV, print, and digital outlets.
- Build trusted relationships with OEM strategy teams and national dealership groups through tailored research briefings.
Requirements
- Bachelor’s degree in Business, Quantitative Studies, Research, or a related discipline. An MBA or other graduate degree is considered a strong asset.
- Demonstrated passion for data exploration and curiosity about uncovering insights. An interest in the automotive industry is welcome, but a deep desire to ask proactive questions and dig into data is much more important.
- At least five years of experience in market research, competitive intelligence, or related analytical fields.
- Proven ability to manage multiple projects at once, set clear priorities, and adjust focus as business needs evolve.
- Strong technical and analytical mindset, with the ability to translate complex data into meaningful business narratives.
- Initiative and autonomy: Works effectively with cross functional teams such as Product, Sales, Marketing, and Finance to ensure insights reach the right audiences and improve decision making.
- Vendor and stakeholder management: Skilled at managing external research partners and influencing internal teams to support intelligence initiatives.
- Communication excellence: Comfortable in both technical and business settings, able to communicate findings clearly across departments including Marketing, Sales, Product, Finance, as well as Executives.
- Analytical integration: Capable of gathering, analyzing, and synthesizing information from a variety of data sources such as product, customer, financial, and competitive data.
- Professional presence: Demonstrates confidence and professionalism in interactions across all levels of the organization and with external stakeholders.
Benefits
- Gym discounts
- Employee and Family Assistance program
- Virtual wellness events
- Conferences & training budget
- Regular internal training programs
- 3% CPP matching
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
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