Director of Research leading innovative research that drives strategic decision-making at TRADER, a digital automotive solutions leader in Canada.
Responsibilities
Own end-to-end research design and execution, leveraging third-party partners, primary surveys, focus groups, and behavioral analytics to assess market sentiment, purchase intent, and other emerging trends.
Represent the company at major industry events, delivering data-driven keynotes and panel contributions.
Manage and optimize the annual research budget, ensuring ROI through rigorous evaluation of vendor performance and methodology effectiveness.
Champion mixed-method approaches - blending quantitative data (e.g., AutoTrader analytics, StatsCan and other 3rd party data points) with qualitative insights (e.g., dealer interviews, consumer surveys and panels, third party reports and analyses).
Deliver timely, audience-specific research briefs to executive leadership, product teams, and sales stakeholders.
Develop a centralized, searchable research repository to enable self-serve access and reduce duplication.
Serve as a media spokesperson on automotive trends, ensuring consistent, evidence-based messaging across TV, print, and digital outlets.
Build trusted relationships with OEM strategy teams and national dealership groups through tailored research briefings.
Requirements
Bachelor’s degree in Business, Quantitative Studies, Research, or a related discipline. An MBA or other graduate degree is considered a strong asset.
Demonstrated passion for data exploration and curiosity about uncovering insights. An interest in the automotive industry is welcome, but a deep desire to ask proactive questions and dig into data is much more important.
At least five years of experience in market research, competitive intelligence, or related analytical fields.
Proven ability to manage multiple projects at once, set clear priorities, and adjust focus as business needs evolve.
Strong technical and analytical mindset, with the ability to translate complex data into meaningful business narratives.
Initiative and autonomy: Works effectively with cross functional teams such as Product, Sales, Marketing, and Finance to ensure insights reach the right audiences and improve decision making.
Vendor and stakeholder management: Skilled at managing external research partners and influencing internal teams to support intelligence initiatives.
Communication excellence: Comfortable in both technical and business settings, able to communicate findings clearly across departments including Marketing, Sales, Product, Finance, as well as Executives.
Analytical integration: Capable of gathering, analyzing, and synthesizing information from a variety of data sources such as product, customer, financial, and competitive data.
Professional presence: Demonstrates confidence and professionalism in interactions across all levels of the organization and with external stakeholders.
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