Senior Category Director responsible for optimizing procurement and supplier management in Technology at Truist. Leading a team in strategic sourcing, contract negotiation, and risk management.
About the role
- Director of Performance & Traffic Strategy leading global acquisition initiatives across multi-product software at Avanquest. Driving traffic strategies and team management in a hybrid setting.
Responsibilities
- Define and evolve the global traffic strategy across paid media, SEO and emerging channels to support all stages of the conversion funnel.
- Develop and maintain an optimal media mix across Google Ads, Microsoft Ads, Meta, YouTube, programmatic and other advertising platforms.
- Drive the development of remarketing strategies and orchestration of customer journeys tailored to user intent and funnel stage.
- Manage multi-million dollar budgets effectively with a focus on ROAS, CPC, CPM, CTR and audience growth metrics.
- Coach and lead a team of media strategists to ensure performance and continuous development.
- Design robust experimentation and attribution frameworks for TOFU awareness initiatives and demand generation.
- Foster collaboration between growth, creative and analytics teams to ensure performance reporting and optimization across the funnel.
- Monitor platform changes, market trends and competitors to stay at the cutting edge of the industry.
- Build operational processes and tools that enable rapid experimentation and real-time optimization across channels.
- Promote a data- and performance-driven culture within the traffic team and the broader growth organization.
Requirements
- 7+ years of experience in digital acquisition or traffic generation roles.
- Proven success managing multi-channel traffic campaigns with measurable impact on revenue and user growth.
- Strong command of paid acquisition levers and KPIs (Google, Meta, Microsoft, programmatic) and organic channels (SEO, brand, social).
- Excellent understanding of funnel dynamics — TOFU, MOFU, BOFU — and cross-channel remarketing strategies.
- Experience leading teams, managing budgets and developing large-scale acquisition strategies.
- Hands-on proficiency with GA4, BI dashboards (Power BI) and attribution methodologies.
- Demonstrated ability to drive cross-functional collaboration between product, data and creative teams.
- Experience deploying AI tools or automation systems for media buying or performance reporting.
Benefits
- Compensation that reflects your true value.
- Competitive company benefits.
- Commitment to maximizing your potential and supporting your professional development.
- Interaction with local and international teams.
- A 100% flexible environment and work–life balance.
- A friendly, collaborative professional atmosphere where authenticity and wellbeing are priorities.
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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