Technology Director leading four cross functional Innovation Squads at Elsevier. Driving GenAI and automation adoption to solve real business problems and enhance operational efficiency.
About the role
- Director of Performance & Traffic Strategy leading global acquisition initiatives across multi-product software at Avanquest. Driving traffic strategies and team management in a hybrid setting.
Responsibilities
- Define and evolve the global traffic strategy across paid media, SEO and emerging channels to support all stages of the conversion funnel.
- Develop and maintain an optimal media mix across Google Ads, Microsoft Ads, Meta, YouTube, programmatic and other advertising platforms.
- Drive the development of remarketing strategies and orchestration of customer journeys tailored to user intent and funnel stage.
- Manage multi-million dollar budgets effectively with a focus on ROAS, CPC, CPM, CTR and audience growth metrics.
- Coach and lead a team of media strategists to ensure performance and continuous development.
- Design robust experimentation and attribution frameworks for TOFU awareness initiatives and demand generation.
- Foster collaboration between growth, creative and analytics teams to ensure performance reporting and optimization across the funnel.
- Monitor platform changes, market trends and competitors to stay at the cutting edge of the industry.
- Build operational processes and tools that enable rapid experimentation and real-time optimization across channels.
- Promote a data- and performance-driven culture within the traffic team and the broader growth organization.
Requirements
- 7+ years of experience in digital acquisition or traffic generation roles.
- Proven success managing multi-channel traffic campaigns with measurable impact on revenue and user growth.
- Strong command of paid acquisition levers and KPIs (Google, Meta, Microsoft, programmatic) and organic channels (SEO, brand, social).
- Excellent understanding of funnel dynamics — TOFU, MOFU, BOFU — and cross-channel remarketing strategies.
- Experience leading teams, managing budgets and developing large-scale acquisition strategies.
- Hands-on proficiency with GA4, BI dashboards (Power BI) and attribution methodologies.
- Demonstrated ability to drive cross-functional collaboration between product, data and creative teams.
- Experience deploying AI tools or automation systems for media buying or performance reporting.
Benefits
- Compensation that reflects your true value.
- Competitive company benefits.
- Commitment to maximizing your potential and supporting your professional development.
- Interaction with local and international teams.
- A 100% flexible environment and work–life balance.
- A friendly, collaborative professional atmosphere where authenticity and wellbeing are priorities.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Project Director responsible for overseeing end - to - end delivery of significant programmes at Expleo. Defining, implementing and managing strategies for client projects.
Director of Infrastructure overseeing cloud infrastructure, security, and compliance programs at AllSpice. Leading a small team while driving SOC 2 compliance and managing AWS environments.
Deputy Director Maintenance overseeing safe maintenance activities at Salt Waste Processing Facility. Leading facility projects and ensuring compliance with DOE directives in Aiken, SC.
Associate Director leading biologics drug product development from preclinical to commercialization at Cullinan Therapeutics. Collaborating with cross - functional teams to advance innovative therapies.
Change Management Director leading enterprise - wide change initiatives for JLL’s Strategy 2030 transformation. Focus on organizational adoption strategies within a global workforce of 115,000+ employees.
Director of Asset Management overseeing owned real estate assets for American Campus. Responsible for maximizing net operating income and driving strategic asset management initiatives.
Project Director leading new nuclear generation projects at NextEra Energy. Managing project development from concept through gated milestones in America's largest energy infrastructure developer.
Director leading the development of new nuclear generation projects at NextEra Energy. Managing project plans, commercial strategies, and cross - functional collaborations.
Director responsible for all aspects of BEAM’s New York - based program. Aiming to provide impactful education to underserved students in STEM.