Hybrid Director, Performance & Traffic Strategy

at Avanquest

• Job title: Director, Performance & Traffic Strategy
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Montreal, Canada

About the role

• Director of Performance & Traffic Strategy leading global acquisition initiatives across multi-product software at Avanquest. Driving traffic strategies and team management in a hybrid setting.

Responsibilities

• Define and evolve the global traffic strategy across paid media, SEO and emerging channels to support all stages of the conversion funnel.
• Develop and maintain an optimal media mix across Google Ads, Microsoft Ads, Meta, YouTube, programmatic and other advertising platforms.
• Drive the development of remarketing strategies and orchestration of customer journeys tailored to user intent and funnel stage.
• Manage multi-million dollar budgets effectively with a focus on ROAS, CPC, CPM, CTR and audience growth metrics.
• Coach and lead a team of media strategists to ensure performance and continuous development.
• Design robust experimentation and attribution frameworks for TOFU awareness initiatives and demand generation.
• Foster collaboration between growth, creative and analytics teams to ensure performance reporting and optimization across the funnel.
• Monitor platform changes, market trends and competitors to stay at the cutting edge of the industry.
• Build operational processes and tools that enable rapid experimentation and real-time optimization across channels.
• Promote a data- and performance-driven culture within the traffic team and the broader growth organization.

Requirements

• 7+ years of experience in digital acquisition or traffic generation roles.
• Proven success managing multi-channel traffic campaigns with measurable impact on revenue and user growth.
• Strong command of paid acquisition levers and KPIs (Google, Meta, Microsoft, programmatic) and organic channels (SEO, brand, social).
• Excellent understanding of funnel dynamics — TOFU, MOFU, BOFU — and cross-channel remarketing strategies.
• Experience leading teams, managing budgets and developing large-scale acquisition strategies.
• Hands-on proficiency with GA4, BI dashboards (Power BI) and attribution methodologies.
• Demonstrated ability to drive cross-functional collaboration between product, data and creative teams.
• Experience deploying AI tools or automation systems for media buying or performance reporting.

Benefits

• Compensation that reflects your true value.
• Competitive company benefits.
• Commitment to maximizing your potential and supporting your professional development.
• Interaction with local and international teams.
• A 100% flexible environment and work–life balance.
• A friendly, collaborative professional atmosphere where authenticity and wellbeing are priorities.