About the role

Director Performance leading Paid Media specialists at We Are Social in EMEA. Focusing on data-driven strategies and team development in Munich or Berlin.

Responsibilities

**Your Responsibilities**
Lead, coach, and develop a team of Paid Media Specialists and Social Media Managers – with clear goals, individual coaching, and a focus on personal growth.
Develop and implement data-driven paid media strategies across platforms such as Meta Ads, Google Ads, TikTok, and programmatic networks – aligned with brand and e-commerce objectives.
Manage planning, execution, and optimization of digital advertising campaigns – including budget allocation, performance tracking, and creative messaging.
Collaborate closely with Creative, Marketing, E-Commerce, and Analytics teams to develop impactful ad assets, align messaging, and support the customer journey from awareness to purchase.
Monitor and analyze campaign results using analytics tools, derive insights, improve KPIs such as CTR, ROAS, and conversion rates, and present clear reporting to stakeholders.
Stay on top of digital and e-commerce trends, new advertising platforms, and best practices to identify innovative optimization opportunities.
Ensure all paid media activities support the overall marketing strategy and measurably contribute to customer acquisition and revenue growth.

**Your Profile**
Degree in Marketing, Advertising, Communications, or a comparable field.
At least 7 years of experience in Paid Media, Digital Marketing, or Social Media, including proven leadership experience.
Deep understanding of paid social and digital media platforms (Meta Ads, Google Ads, TikTok, Pinterest) and common analytics and management tools.
Proven track record in developing and executing paid campaigns for e-commerce or retail brands.
Strong analytical skills, project management expertise, and a data-driven mindset.
Excellent communication, leadership, and collaboration skills.
Experience working with international teams and markets across the EMEA region is a plus.
Solid understanding of e-commerce KPIs, customer journeys, attribution models, and digital sales funnels.
Experience with audience targeting, remarketing, conversion tracking/pixel implementation, and multi-channel attribution.
Entrepreneurial thinking, innovation, and strong business acumen.**

**Why You Should Join Our Team****Vibrant team spirit:** “Social” isn’t just part of our name – it’s who we are. We live a strong team spirit and open company culture with flat hierarchies where your voice matters!
**Exciting international projects:** We work on digital projects that set benchmarks! Our clients come from both B2C and B2B environments and include local as well as international players.
**Globally connected, locally rooted:** Our Munich and Berlin (Kreuzberg) teams benefit from continuous knowledge exchange with We Are Social offices worldwide while being firmly grounded in their local creative communities.
**Flexibility – yes, please!:** Hybrid work combines the best of both worlds. That’s why we’ve chosen a 2/3 split: with a 40-hour week, you’ll work at least 2 days in the office with your colleagues and 3 days from home. But that’s not all! We’re also big fans of remote work: you can work 20 days remotely within Germany and another 20 days within Europe. So if you’re not a big fan of the German winter – join us and spend that time in Portugal or Greece!
**More benefits for you:** Because we know how important well-being is – and because we love great benefits – we offer more than the standard. Enjoy 2 additional Health Days, Menstrual Leave, a day off on your birthday, a partnership with Urban Sports Club, the Deutschlandticket, membership with OpenUp, and much more.