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UNESCODeputy Director-General
Deputy Director General at UNESCO leading the strategic management of worldwide operations. Ensuring coherent programs and driving modernization & performance within the organization.
About the role
- **Your Responsibilities**
- Lead, coach, and develop a team of Paid Media Specialists and Social Media Managers – with clear goals, individual coaching, and a focus on personal growth.
- Develop and implement data-driven paid media strategies across platforms such as Meta Ads, Google Ads, TikTok, and programmatic networks – aligned with brand and e-commerce objectives.
- Manage planning, execution, and optimization of digital advertising campaigns – including budget allocation, performance tracking, and creative messaging.
- Collaborate closely with Creative, Marketing, E-Commerce, and Analytics teams to develop impactful ad assets, align messaging, and support the customer journey from awareness to purchase.
- Monitor and analyze campaign results using analytics tools, derive insights, improve KPIs such as CTR, ROAS, and conversion rates, and present clear reporting to stakeholders.
- Stay on top of digital and e-commerce trends, new advertising platforms, and best practices to identify innovative optimization opportunities.
- Ensure all paid media activities support the overall marketing strategy and measurably contribute to customer acquisition and revenue growth.
Requirements
- **Your Profile**
- Degree in Marketing, Advertising, Communications, or a comparable field.
- At least 7 years of experience in Paid Media, Digital Marketing, or Social Media, including proven leadership experience.
- Deep understanding of paid social and digital media platforms (Meta Ads, Google Ads, TikTok, Pinterest) and common analytics and management tools.
- Proven track record in developing and executing paid campaigns for e-commerce or retail brands.
- Strong analytical skills, project management expertise, and a data-driven mindset.
- Excellent communication, leadership, and collaboration skills.
- Experience working with international teams and markets across the EMEA region is a plus.
- Solid understanding of e-commerce KPIs, customer journeys, attribution models, and digital sales funnels.
- Experience with audience targeting, remarketing, conversion tracking/pixel implementation, and multi-channel attribution.
- Entrepreneurial thinking, innovation, and strong business acumen.**
Benefits
- **Why You Should Join Our Team****Vibrant team spirit:** “Social” isn’t just part of our name – it’s who we are. We live a strong team spirit and open company culture with flat hierarchies where your voice matters!
- **Exciting international projects:** We work on digital projects that set benchmarks! Our clients come from both B2C and B2B environments and include local as well as international players.
- **Globally connected, locally rooted:** Our Munich and Berlin (Kreuzberg) teams benefit from continuous knowledge exchange with We Are Social offices worldwide while being firmly grounded in their local creative communities.
- **Flexibility – yes, please!:** Hybrid work combines the best of both worlds. That’s why we’ve chosen a 2/3 split: with a 40-hour week, you’ll work at least 2 days in the office with your colleagues and 3 days from home. But that’s not all! We’re also big fans of remote work: you can work 20 days remotely within Germany and another 20 days within Europe. So if you’re not a big fan of the German winter – join us and spend that time in Portugal or Greece!
- **More benefits for you:** Because we know how important well-being is – and because we love great benefits – we offer more than the standard. Enjoy 2 additional Health Days, Menstrual Leave, a day off on your birthday, a partnership with Urban Sports Club, the Deutschlandticket, membership with OpenUp, and much more.
Job title
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