Director managing field programs and strategic communications for public affairs firm in Washington, DC. Responsible for developing grassroots strategies and managing multi - state campaigns.
About the role
- Customer Insight Director overseeing insight generation across marketing, editorial, product, and strategy at Hearst UK. Lead research and collaboration to shape decision-making and growth opportunities.
Responsibilities
- Independently manage in-house research projects end-to-end, from briefing and design, to execution, analysis, and debrief (surveys, communities, qual, UX), and augmenting in-house activities with external partners where necessary, to deadline and on budget.
- Integrate a broad set of data (behavioral analytics, first-party data, qualitative, trends, contextual data) into unified narratives and insights that inform marketing, editorial, product, partnership, and commercial/advertising decisions through evidence-based storytelling, with concise, actionable recommendations.
- Lead debriefs, readouts, and workshops with senior leaders and peers; codify best practices, templates, and playbooks for repeatable impact.
- Partner with peers across the Customer team to leverage other data sources and share knowledge for delivering holistic customer understanding and best-in-class insight.
- Establish and manage the ongoing insights delivery for our customer satisfaction programme across 15 brands.
- Contribute to the ongoing dissemination of insight to the wider organization through newsletters, knowledge sessions, surgeries, etc.
- Coach and develop junior team members to deliver high-quality, reproducible research and insight at pace.
Requirements
- Expert analytical thinker with strong curiosity; comfortable across qualitative and quantitative data - and any other types of data.
- Deep general market research experience with advanced methodology and project expertise (segmentation, market sizing, pricing, brand tracking, conjoint/MaxDiff, etc.), including research design (sampling frameworks, weighting), and analysis (factor analysis, cluster analysis, regression, etc.). Has practical experience of execution of these.
- Meticulous attention to detail; robust validation and triangulation across sources.
- Experience of working with survey platforms, including scripting and QA-ing quantitative studies and running qualitative research at scale.
- Experience of undertaking qualitative work, from moderation (IDIs, focus groups, online communities), to ethnographic and observational research and UX studies. Has practical experience of execution of these.
- Clear, influential communicator to executive and cross-functional teams.
- Storytelling that connects customer evidence to strategy, product, and partnership choices; strong visual presentation.
- Good understanding of growth levers for media companies.
- Problem-solver who prioritises initiatives with highest enterprise impact.
- Builds trusted relationships with senior stakeholders; facilitates alignment and influences decision-making; acts as a trusted advisor.
- Collaborative, active listener; adapts approach to audience, scope, or new data.
- Persistent, open-minded, and committed to continuous learning; elevates team standards.
- Ethical steward of data and customer trust.
- Passionate, authentic, creative, and entrepreneurial.
Benefits
- Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
- Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
- Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
- Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
- Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
- Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
- Join one of our Hearst ERG Groups.
- Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
- Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
- Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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