Marketing Manager responsible for B2B marketing and pipeline generation for the Spanish market at Azeus Convene. Collaborating with sales and executing outbound campaigns to achieve revenue targets.
About the role
- Director of Strategic Marketing Programs driving innovative strategies for B2B/B2B2C clients in digital health. Overseeing campaign performance and corporate communications while ensuring market leadership.
Responsibilities
- Drive innovative and customized B2B/B2B2C program strategies for key partners, leveraging deep domain expertise to design differentiated that move beyond industry norms and deliver exceptional sales enablement, enrollment and engagement results.
- Analyze campaign performance data to identify key insights and craft compelling "data stories" for both clients and internal leadership.
- Support corporate communication & public relation projects and initiatives as guided by CEO and CMO
- Support the integrated marketing team with messaging and content required for strategic thought leadership (white papers, speaking abstracts, executive presentations) that elevates Welldoc's market position
- Maintain a deep understanding of the digital health/health tech competitive landscape and client needs to ensure Welldoc's B2B and B2B2C strategies remain leading-edge.
- Accountability to execute multiple complex programs simultaneously, establishing clear project plans and coordinating efforts across multiple cross-functional teams.
- Maintain a "roll-up-your-sleeves" mentality, jumping in for detailed work like content editing, copy review, and internal testing to maintain speed and ensure high quality of deliverables servicing different audiences.
Requirements
- 8+ years of progressive client-facing marketing experience in healthcare, health tech, and/or life sciences.
- Proven success serving as a senior marketing liaison with sophisticated clients (e.g., health plans, health systems, or life sciences).
- Deep expertise in B2B and B2B2C campaign strategies aimed at driving patient/member acquisition and engagement for digital health solutions.
- Expert-level program and project management proficiency, including managing multiple, complex, multi-channel programs simultaneously and use of tools (i.e. SmartSheets, Microsoft Project)
- Strong practical understanding of digital marketing channels (email, digital media, social, etc.) and their application in an omnichannel campaign environment.
- Ability to drive marketing data stories and insights to track performance, measure ROI, and guide optimization.
- Comfort with a hands-on role that requires direct involvement in execution details.
- Exceptional ability to synthesize complex data into clear, persuasive communications (written and presentation skills).
- Solutions-focused and highly comfortable navigating ambiguity, acting as a proactive, independent self-starter who requires minimal supervision.
- Strong track record of leading and collaborating cross-functionally across commercial, product and data teams.
Benefits
- generous PTO
- medical insurance
- dental insurance
- vision care
- life and disability insurance
- retirement benefits
- opportunity to participate in health savings accounts and/or dependent care accounts
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
B2B Marketing Leader driving growth for Purchasing Power, a fintech subsidiary. Collaborating with sales and managing integrated marketing efforts in a hybrid work environment.
Trade Marketing Manager driving retail performance for Miele appliances. Collaborating with marketing and sales to implement strategies and optimize marketing activities for growth.
Field Marketing Manager at Vercel leading ABM programs for startups in the AMER region. Collaborating cross - functionally to deliver high - impact marketing initiatives that drive revenue and engagement.
Senior Marketing Coordinator at Elevance Health developing marketing strategies and implementing plans for the healthcare sector. Collaborating across teams to enhance business objectives while ensuring market intelligence.
Marketing Generalist delivering marketing and banker engagement strategies for business credit card products. Developing creative materials and innovative campaigns to drive understanding and demand for solutions.
Remarketing Associate overseeing vehicle lease termination processes at Element Fleet Management. Requires coordination, billing management, and customer service to ensure compliance and satisfaction.
Marketing and Communication Intern assisting in various marketing actions for hotel restaurant services. Part of a dynamic team at a luxury hotel in Lyon.
Werkstudent supporting Marketing Team with digital content and SEO relevance. Collaborating closely to ensure high quality online presence for Contipark.
Vice President of Marketing shaping EDGE Group's global marketing strategies across defense, aerospace, and advanced technology sectors. Driving brand positioning, market entry, and digital transformation on a global scale.