Lifecycle Marketing Manager at Kittl managing email and CRM operations for user guidance. Focused on activation, feature adoption, and retention with measurable impact.
About the role
- Director of Strategic Marketing Programs driving innovative strategies for B2B/B2B2C clients in digital health. Overseeing campaign performance and corporate communications while ensuring market leadership.
Responsibilities
- Drive innovative and customized B2B/B2B2C program strategies for key partners, leveraging deep domain expertise to design differentiated that move beyond industry norms and deliver exceptional sales enablement, enrollment and engagement results.
- Analyze campaign performance data to identify key insights and craft compelling "data stories" for both clients and internal leadership.
- Support corporate communication & public relation projects and initiatives as guided by CEO and CMO
- Support the integrated marketing team with messaging and content required for strategic thought leadership (white papers, speaking abstracts, executive presentations) that elevates Welldoc's market position
- Maintain a deep understanding of the digital health/health tech competitive landscape and client needs to ensure Welldoc's B2B and B2B2C strategies remain leading-edge.
- Accountability to execute multiple complex programs simultaneously, establishing clear project plans and coordinating efforts across multiple cross-functional teams.
- Maintain a "roll-up-your-sleeves" mentality, jumping in for detailed work like content editing, copy review, and internal testing to maintain speed and ensure high quality of deliverables servicing different audiences.
Requirements
- 8+ years of progressive client-facing marketing experience in healthcare, health tech, and/or life sciences.
- Proven success serving as a senior marketing liaison with sophisticated clients (e.g., health plans, health systems, or life sciences).
- Deep expertise in B2B and B2B2C campaign strategies aimed at driving patient/member acquisition and engagement for digital health solutions.
- Expert-level program and project management proficiency, including managing multiple, complex, multi-channel programs simultaneously and use of tools (i.e. SmartSheets, Microsoft Project)
- Strong practical understanding of digital marketing channels (email, digital media, social, etc.) and their application in an omnichannel campaign environment.
- Ability to drive marketing data stories and insights to track performance, measure ROI, and guide optimization.
- Comfort with a hands-on role that requires direct involvement in execution details.
- Exceptional ability to synthesize complex data into clear, persuasive communications (written and presentation skills).
- Solutions-focused and highly comfortable navigating ambiguity, acting as a proactive, independent self-starter who requires minimal supervision.
- Strong track record of leading and collaborating cross-functionally across commercial, product and data teams.
Benefits
- generous PTO
- medical insurance
- dental insurance
- vision care
- life and disability insurance
- retirement benefits
- opportunity to participate in health savings accounts and/or dependent care accounts
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