Global Marketing Director leading marketing strategy for HIV medicines at ViiV Healthcare. Responsibilities include campaign delivery, team leadership, and collaboration with global partners.
About the role
- Director of Marketing at Userpilot leading marketing strategies for SaaS growth. Overseeing diverse marketing channels to drive user engagement and revenue expansion for product-led growth.
Responsibilities
- Own marketing strategy and pipeline goals: Build and execute the integrated marketing plan that drives predictable growth across inbound, outbound, and partner channels.
- Lead and develop the marketing team: Manage and coach leads across SEO/content, paid acquisition, demand generation, and lifecycle marketing.
- Drive demand generation programs: Oversee ABM, paid channels (Google, LinkedIn), and lifecycle campaigns to expand reach and convert high-intent audiences into SQLs and revenue.
- Strengthen our brand and messaging: Ensure consistent storytelling and positioning across channels, emphasizing our leadership in PLG and product growth analytics.
- Partner cross-functionally: Work closely with Sales, Product, and RevOps to align on ICP, campaign targeting, lead scoring, and pipeline attribution.
- Use data to guide decisions: Track CAC, pipeline contribution, channel ROI, and campaign performance — continuously optimizing for efficiency and growth.
- Scale acquisition experiments: Test and operationalize new growth channels, referral initiatives, and co-marketing partnerships.
- Collaborate on product launches and GTM campaigns: Partner with Product and Product Marketing to plan go-to-market campaigns that drive awareness and adoption.
Requirements
- 7+ years of B2B SaaS marketing experience, with at least 3+ years in a leadership or team management role.
- Proven success driving pipeline and revenue growth in a product-led or hybrid GTM environment.
- Deep understanding of SEO/content, paid acquisition, and ABM programs — plus experience managing high-performing specialists in these areas.
- Strong analytical and data-driven mindset, with experience using tools like HubSpot, Google Analytics, Segment, and Looker/BI dashboards.
- Experience partnering closely with Sales and RevOps to align campaigns, pipeline targets, and attribution models.
- Exceptional communication and storytelling skills; able to translate complex product value into clear, compelling narratives.
- Strategic yet hands-on — equally comfortable defining the marketing vision and diving into performance data or campaign ops.
Benefits
- Relocation assistance for qualified candidates (moving expenses, flights, and temporary housing)
- Ongoing learning & development: training budget, certifications, and attendance at industry events and conferences
- Dynamic, high-growth work environment with cross-functional collaboration
- Time Off & Leaves
- Paid time off
- Company-wide Winter Break: December 25–January 1
- Paid public holidays
- 14 days of paid sick leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Director for GE HealthCare's US & Canada Solutions portfolio. Leading marketing strategy to accelerate growth and enhance market presence in healthcare solutions.
Senior Marketing Executive leading multi - channel marketing strategy and B2B partnerships for a growing multi - state organization. Driving marketing performance and strategic partnerships with a focus on revenue growth.
Marketing Executive focusing on executing campaigns that enhance brand adoption and ecommerce sales at Pico Technology. Coordinating logistics and collaborating with teams for effective campaign reach.
Senior Marketing Executive focusing on outside sales for Labcorp Diagnostics in Northern Louisiana. Driving new business growth and building client relationships in healthcare.
Senior Marketing Executive focusing on conversion optimisation for subscription acquisition at Telegraph Media Group. Collaborating with teams to analyze data and drive growth in a fast - paced environment.
Vice President of Marketing & Communications leads global marketing strategy at Euromonitor, guiding business decisions and team performance across marketing, communications, and events.
Industry Marketing Director driving strategy and thought leadership to grow Intapp's Legal business. Partnering with cross - functional teams and presenting to clients/prospects at industry conferences.
Marketing Executive supporting customer engagement and campaigns at ShopBack. Collaborating with teams to drive user engagement in a fast - paced environment.
Leading global marketing communications for the nuclear sector at AtkinsRéalis. Developing integrated marketing strategies, managing campaigns, and collaborating with stakeholders to support business objectives.