Marketing Specialist developing marketing strategies to enhance brand presence and drive business growth at ECCO Gulf Majorel Qatar. The role involves graphic design and social media management.
About the role
- Director of Lifecycle Marketing at Little Sleepies driving customer retention and engagement strategies. Overseeing lifecycle journey, loyalty initiatives, and performance metrics in a hybrid role.
Responsibilities
- Develop and execute a comprehensive lifecycle marketing strategy that increases repeat purchase rate, customer lifetime value, and engagement, spanning the full customer journey from acquisition handoff through onboarding, retention, loyalty and win-back.
- Oversee email, SMS, and loyalty programs with a focus on segmentation, personalization, automation and continuous A/B testing and optimization.
- Lead, mentor, and manage a lean high-performing lifecycle marketing team while remaining hands-on and strategic, balancing leadership responsibilities with direct execution and innovation.
- Lead & build the loyalty and rewards program, optimizing for engagement, satisfaction, and incremental revenue.
- Develop post-purchase and customer experience enhancements that reduce friction, improve satisfaction, and strengthen retention.
- Define, monitor and report on customer KPIs such as retention rate, repeat purchase rate, CLTV, program ROI and cohort trends.
- Manage CRM platforms, loyalty tech stack, and integrations to enable efficient execution and reporting.
- Partner closely with analytics, creative and eCommerce teams to continuously test, measure and improve lifecycle performance.
- Manage the lifecycle calendar and budget to align with business goals.
Requirements
- 8+ years of lifecycle, retention, or CRM marketing experience in high-growth DTC, retail, or consumer brands.
- Proven track record of building and scaling retention strategies that drive measurable growth.
- Deep expertise in email/SMS marketing, CRM, personalization, and loyalty programs.
- Familiarity with CRM platforms, marketing automation tools, and analytics dashboards.
- Hands-on experience with Shopify, ESPs, CDPs, and lifecycle automation tools.
- Strong analytical skills, comfortable working with data and translating insights into actionable strategies.
- Excellent leadership, project management, and cross-functional collaboration skills.
Benefits
- Health, dental, and vision insurance
- Paid time off, vacation
- Sick days
- Paid holidays
- Short and long-term disability
- Life insurance
- 401(k)
- Employee Assistance Program
- Flexible Spending Accounts
- Home office stipend
- Internet stipend
- Company discount
- Team building activities
- Company-issued computer
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