Hybrid Director, Lifecycle Marketing

at Little Sleepies

• Job title: Director, Lifecycle Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $150,000 - $180,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Los Angeles, United States

About the role

• Director of Lifecycle Marketing at Little Sleepies driving customer retention and engagement strategies. Overseeing lifecycle journey, loyalty initiatives, and performance metrics in a hybrid role.

Responsibilities

• Develop and execute a comprehensive lifecycle marketing strategy that increases repeat purchase rate, customer lifetime value, and engagement, spanning the full customer journey from acquisition handoff through onboarding, retention, loyalty and win-back.
• Oversee email, SMS, and loyalty programs with a focus on segmentation, personalization, automation and continuous A/B testing and optimization.
• Lead, mentor, and manage a lean high-performing lifecycle marketing team while remaining hands-on and strategic, balancing leadership responsibilities with direct execution and innovation.
• Lead & build the loyalty and rewards program, optimizing for engagement, satisfaction, and incremental revenue.
• Develop post-purchase and customer experience enhancements that reduce friction, improve satisfaction, and strengthen retention.
• Define, monitor and report on customer KPIs such as retention rate, repeat purchase rate, CLTV, program ROI and cohort trends.
• Manage CRM platforms, loyalty tech stack, and integrations to enable efficient execution and reporting.
• Partner closely with analytics, creative and eCommerce teams to continuously test, measure and improve lifecycle performance.
• Manage the lifecycle calendar and budget to align with business goals.

Requirements

• 8+ years of lifecycle, retention, or CRM marketing experience in high-growth DTC, retail, or consumer brands.
• Proven track record of building and scaling retention strategies that drive measurable growth.
• Deep expertise in email/SMS marketing, CRM, personalization, and loyalty programs.
• Familiarity with CRM platforms, marketing automation tools, and analytics dashboards.
• Hands-on experience with Shopify, ESPs, CDPs, and lifecycle automation tools.
• Strong analytical skills, comfortable working with data and translating insights into actionable strategies.
• Excellent leadership, project management, and cross-functional collaboration skills.

Benefits

• Health, dental, and vision insurance
• Paid time off, vacation
• Sick days
• Paid holidays
• Short and long-term disability
• Life insurance
• 401(k)
• Employee Assistance Program
• Flexible Spending Accounts
• Home office stipend
• Internet stipend
• Company discount
• Team building activities
• Company-issued computer