Director leading the Demand Center of Excellence at Smartsheet, enhancing global demand generation programs. Responsible for team growth, strategy execution, and collaboration within marketing functions.
Responsibilities
Lead and grow the India-based Demand COE team supporting global demand generation programs
Partner closely with global Campaign Strategy, Field Marketing, and Operations teams to deliver scalable, high-quality execution
Strengthen collaboration, communication, and operational alignment across regions and functions
Establish workflows and performance standards that enable consistency, speed, and continuous improvement
Foster a culture of collaboration, innovation, and professional growth within the COE
Represent the India COE as a trusted partner within Smartsheet’s global marketing organization
Perform other duties as assigned
Requirements
12+ years of experience in digital marketing or demand generation, including 5+ years leading multi-channel or global teams
Proven experience across key demand functions, including Paid Media, ABM, SEO/AEO, Email, Webinars, Events, and Direct Mail
Demonstrated success building or leading shared service or center of excellence models
Strong understanding of operational best practices, process optimization, and marketing automation
Experience with marketing and ABM technologies such as 6sense, LinkedIn Ads, Google Ads, Marketo, and Salesforce
Excellent leadership, communication, and collaboration skills, with the ability to inspire and align global teams
Legally eligible to work in India on an ongoing basis
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