Director leading client-facing media effectiveness initiatives with Kantar. Translating business objectives into strategic research designs for cross-platform TV campaign performance.
Responsibilities
Lead teams executing media effectiveness solutions for mid-size accounts, including measurement of cross-platform and addressable TV campaign performance on behalf of brand, agency and advertiser clients.
Translate client business objectives into research design, ensuring insights are aligned with our client’s media strategy and goals.
Oversee the research design and execution of more complex studies i.e. custom audience analysis, multi-platform brand lift, attribution and ROI.
Synthesize complex data into compelling narratives that inform client decision-making and media planning.
Champion innovation in media analytics, staying ahead of emerging tools, platforms, and measurement standards.
Serve as a consultative strategic advisor to senior client stakeholders, guiding them on campaign planning decisions through evidence-based insights.
Confidently delivers high-impact presentations, in-person when possible, on high quality story-driven reports, tailored to client needs and business context.
Mentor and develop client service teams, fostering analytical rigor and consultative skills across levels.
Drive cross-functional collaboration with media planning, data science, and product teams to deliver integrated solutions.
Contribute to determining resource allocation across client accounts, balancing strategic depth with delivery efficiency.
Establish quality standards and best practices to deliver on client-facing research outputs.
Represent the media client service function in enterprise-wide initiatives, such as innovation pilots or thought leadership efforts.
Requirements
5+ years of hands-on experience in market research with strong focus on media effectiveness, audience insights or campaign performance.
Deep understanding of addressable TV, digital media ecosystems, and cross-platform measurement methodologies.
Proven ability to translate complex research findings into strategic recommendations for clients and internal stakeholders.
Experience leading client engagements, including presenting insights, managing expectations, and driving media strategy alignment.
Strong command of quantitative and qualitative research techniques, including survey design, audience segmentation, and stat testing.
Demonstrated success in mentoring and developing research teams, fostering analytical rigor and client-centric thinking.
Ability to navigate fast-paced agency or client environments, balancing strategic depth with delivery efficiency.
Benefits
Medical plans with comprehensive, affordable coverage for a range of health services
Health Savings Account/FSA
Dental, Vision and benefits to cover unique healthcare needs
Team Leader managing KYC/AML processes at Vistra Global Services in Mauritius. Leading a team and ensuring compliance with policies and procedures in the onboarding process.
Client Care Specialist delivering professional customer service at animal memorial services. Ensuring quality interactions via various communication methods and coordinating client service requests.
Client Service Associate supporting Relationship Managers in Wealth Advisory. Administration of trust, investment, and retirement accounts with a focus on client relationships.
Client Service Associate providing support to financial advisors at LPL Financial. Focusing on client communication, problem resolution, and service education.
Supports Financial Advisors in daily investment practice operations and client service. Responsible for paperwork, transactions, appointments, and communication with clients and financial companies.
Tax Partner providing compliance and consulting services on tax issues at EisnerAmper. Engaging with high - net - worth individuals and supervising tax staff in Baton Rouge, Louisiana.
On Demand Client Services Executive managing aviation client relationships in a fast - paced environment. Delivering high - quality service and managing multiple requests with accuracy under pressure.
Client Service Media Planner for Nissan United/Omd, developing integrated marketing solutions in Düsseldorf. Collaborating within a cross - disciplinary team while managing national media planning and campaigns.
Client Service Representative executing shareholder meetings using online platforms for Broadridge, a FinTech leader. Planning, organizing, and coordinating with clients and vendors for successful event execution.