Category/Brand Manager taking ownership of product categories and driving brand performance in a marketing team at a growing company.
About the role
- Director of Brand Marketing at Affinity transforming brand awareness in high-value markets like private equity. Overseeing campaigns that fuel pipeline and revenue growth while leveraging AI for insights.
Responsibilities
- Brand awareness strategy across new industries, with a focus on penetrating private equity markets
- Cross-channel execution spanning design, content marketing, social media, influencer partnerships, and video production
- Paid media budget specifically allocated to awareness objectives
- Quarterly and annual awareness metrics—if you don't want to be measured on brand impact, this role isn't for you
- Campaign development that spans multiple months and quarters, connecting awareness to revenue outcomes
- Coordinate seamlessly between internal team members and external partners to execute integrated campaigns
- Leverage AI daily for market research, rapid concept development, idea testing, and capacity creation for our lean team
- Collaborate closely with Product Marketing, Demand Generation, and Marketing Operations to ensure brand efforts amplify across the full funnel
- Think strategically about how awareness campaigns connect to pipeline generation and revenue growth
Requirements
- Proven leadership experience managing and developing brand teams
- Proven track record building brand awareness in B2B markets, ideally in financial services or private capital
- Experience managing cross-functional creative teams and external agency relationships
- Strong analytical mindset with experience measuring and optimizing brand performance
- Proficiency with AI tools for research, content creation, and campaign optimization
- Strategic thinking paired with hands-on execution capabilities
- Understanding of how brand awareness connects to demand generation and revenue.
Benefits
- Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer an RRSP plan to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
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