Brand awareness strategy across new industries, with a focus on penetrating private equity markets
Cross-channel execution spanning design, content marketing, social media, influencer partnerships, and video production
Paid media budget specifically allocated to awareness objectives
Quarterly and annual awareness metrics—if you don't want to be measured on brand impact, this role isn't for you
Campaign development that spans multiple months and quarters, connecting awareness to revenue outcomes
Coordinate seamlessly between internal team members and external partners to execute integrated campaigns
Leverage AI daily for market research, rapid concept development, idea testing, and capacity creation for our lean team
Collaborate closely with Product Marketing, Demand Generation, and Marketing Operations to ensure brand efforts amplify across the full funnel
Think strategically about how awareness campaigns connect to pipeline generation and revenue growth
Requirements
Proven leadership experience managing and developing brand teams
Proven track record building brand awareness in B2B markets, ideally in financial services or private capital
Experience managing cross-functional creative teams and external agency relationships
Strong analytical mindset with experience measuring and optimizing brand performance
Proficiency with AI tools for research, content creation, and campaign optimization
Strategic thinking paired with hands-on execution capabilities
Understanding of how brand awareness connects to demand generation and revenue.
Benefits
Health Benefits: We cover both you and your dependents' extended health benefit premiums and offer flexible personal & sick days to support your well-being.
Retirement Planning: We offer an RRSP plan to help you plan for your future.
Learning & Development: We provide an annual education budget and a comprehensive L&D program.
Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
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