Provide expert guidance on Adobe's AEM Cloud services, ensuring successful customer transitions and optimizations. Collaborate closely with internal teams and clients for exceptional service delivery.
About the role
- Digital Traffic Manager connecting digital audiences to campaigns at Mediaplanet. Developing and optimizing advertising campaigns across platforms in the Canadian market.
Responsibilities
- Develop, manage, and execute digital ad campaigns on platforms like Google Ads, Meta, LinkedIn, and programmatic channels, ensuring alignment with client objectives.
- Oversee the trafficking process to ensure all ads are accurately placed and optimized for performance, meeting strict deadlines and quality standards.
- Continuously monitor and analyze campaign metrics, using data to make proactive adjustments and drive campaign success.
- Uploading and editing content on the Mediaplanet owned platforms through the CMS (WordPress).
- Work closely with creative, account management, and partner platforms to ensure seamless campaign delivery.
- Ensure all campaigns adhere to platform guidelines, industry standards, and deliver the highest level of quality.
- Prepare and present campaign performance reports, offering actionable insights and recommendations for future strategies.
Requirements
- 2+ years in digital advertising and traffic management, ideally within a media agency environment.
- Proficient in ad platforms (Google Ads Manager, Facebook Ads, LinkedIn Campaign Manager) and comfortable using analytics tools to track and optimize performance.
- Knowledgeable in SEO and confident working with web editing in WordPress or similar CMS.
- Strong ability to interpret data, measure campaign success, and implement data-driven optimizations.
- Exceptional ability to juggle multiple campaigns and prioritize tasks effectively in a fast-paced setting.
- Clear and confident communication skills, with a collaborative mindset and a problem-solving approach.
- Understanding of digital trends and media consumption habits in the Canadian market is a significant advantage.
Benefits
- A fast-paced, innovative work environment with a supportive and collaborative culture.
- Ongoing professional development and training opportunities in a Global context.
- A competitive salary and benefits package tailored to the Canadian Market.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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