Hybrid Digital Traffic Manager

at Mediaplanet

• Job title: Digital Traffic Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Toronto, Canada

About the role

• Digital Traffic Manager connecting digital audiences to campaigns at Mediaplanet. Developing and optimizing advertising campaigns across platforms in the Canadian market.

Responsibilities

• Develop, manage, and execute digital ad campaigns on platforms like Google Ads, Meta, LinkedIn, and programmatic channels, ensuring alignment with client objectives.
• Oversee the trafficking process to ensure all ads are accurately placed and optimized for performance, meeting strict deadlines and quality standards.
• Continuously monitor and analyze campaign metrics, using data to make proactive adjustments and drive campaign success.
• Uploading and editing content on the Mediaplanet owned platforms through the CMS (WordPress).
• Work closely with creative, account management, and partner platforms to ensure seamless campaign delivery.
• Ensure all campaigns adhere to platform guidelines, industry standards, and deliver the highest level of quality.
• Prepare and present campaign performance reports, offering actionable insights and recommendations for future strategies.

Requirements

• 2+ years in digital advertising and traffic management, ideally within a media agency environment.
• Proficient in ad platforms (Google Ads Manager, Facebook Ads, LinkedIn Campaign Manager) and comfortable using analytics tools to track and optimize performance.
• Knowledgeable in SEO and confident working with web editing in WordPress or similar CMS.
• Strong ability to interpret data, measure campaign success, and implement data-driven optimizations.
• Exceptional ability to juggle multiple campaigns and prioritize tasks effectively in a fast-paced setting.
• Clear and confident communication skills, with a collaborative mindset and a problem-solving approach.
• Understanding of digital trends and media consumption habits in the Canadian market is a significant advantage.

Benefits

• A fast-paced, innovative work environment with a supportive and collaborative culture.
• Ongoing professional development and training opportunities in a Global context.
• A competitive salary and benefits package tailored to the Canadian Market.