About the role

  • Ideate and create PR campaigns to increase brand awareness and generate high-quality backlinks across Better Collective brands (Bolavip Brasil, Bolavip Argentina, Action Network, VegasInsider)
  • Write texts in journalistic format in Spanish
  • Support the South American Team Lead as needed
  • Stay “in-tune” with the world of sports to identify and capitalize on breaking news and trends
  • Work across SEO, content, and design teams to ensure quality deliverables
  • Track and report on individual PR campaigns to showcase their effectiveness in acquiring backlinks
  • Use tools such as Muck Rack or Comunique-se to build outreach contact lists to secure campaign pitch opportunities
  • Write relevant and entertaining content to be pitched to third parties for link building purposes
  • Provide regular topic recommendations for new digital PR campaigns based on industry and competitive research

Requirements

  • At least 1.5-3 years of experience in PR or Digital PR - either in an agency or in-house environment
  • Experience of executing PR or Digital PR across LATAM
  • Experience of different PR or Digital PR campaign types - from reactive to hero campaigns
  • A strong passion for sports and digital public relations & communications
  • Data-driven mindset to utilize trends and campaign results to inform future decisions
  • Strong written and verbal communication
  • Ability to work across multiple teams and digital brands
  • Basic understanding of SEO and Content Marketing best practices, and what the core principles of PR and Digital PR are
  • Passionate about staying up to date on trends and relevant stories across the sports and wider news world
  • Self-motivation, strong organizational skills, and flexibility
  • Intermediate or higher level of English proficiency
  • Intermediate or higher level of Spanish proficiency
  • Nice-to-Haves: Experience as a sports journalist; Familiarity with Ahrefs, Moz, Buzzstream, Muck Rack, Majestic, and others

Benefits

  • Food: The office provides cookies, nuts, fruit, sweets, and hot drinks weekly
  • Wellness: Co-payment for gym membership via Wellness Hub Platform
  • Training: Access to GoFluent language learning platform
  • Collaborative environment with respect, teamwork, and open communication
  • Exposure to a Global Company: Work alongside colleagues from around the world
  • Opportunities for Impact and Room to Grow: Support for learning and development
  • Balance & Flexibility: Support work-life balance and offer flexibility
  • Informal and fun culture: memes, good coffee, themed Slack channels
  • Support for side projects and learning new things

Job title

Digital PR Specialist

Job type

Experience level

Junior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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