Ideate and create PR campaigns to increase brand awareness and generate high-quality backlinks across Better Collective brands (Bolavip Brasil, Bolavip Argentina, Action Network, VegasInsider)
Write texts in journalistic format in Spanish
Support the South American Team Lead as needed
Stay “in-tune” with the world of sports to identify and capitalize on breaking news and trends
Work across SEO, content, and design teams to ensure quality deliverables
Track and report on individual PR campaigns to showcase their effectiveness in acquiring backlinks
Use tools such as Muck Rack or Comunique-se to build outreach contact lists to secure campaign pitch opportunities
Write relevant and entertaining content to be pitched to third parties for link building purposes
Provide regular topic recommendations for new digital PR campaigns based on industry and competitive research
Requirements
At least 1.5-3 years of experience in PR or Digital PR - either in an agency or in-house environment
Experience of executing PR or Digital PR across LATAM
Experience of different PR or Digital PR campaign types - from reactive to hero campaigns
A strong passion for sports and digital public relations & communications
Data-driven mindset to utilize trends and campaign results to inform future decisions
Strong written and verbal communication
Ability to work across multiple teams and digital brands
Basic understanding of SEO and Content Marketing best practices, and what the core principles of PR and Digital PR are
Passionate about staying up to date on trends and relevant stories across the sports and wider news world
Self-motivation, strong organizational skills, and flexibility
Intermediate or higher level of English proficiency
Intermediate or higher level of Spanish proficiency
Nice-to-Haves: Experience as a sports journalist; Familiarity with Ahrefs, Moz, Buzzstream, Muck Rack, Majestic, and others
Benefits
Food: The office provides cookies, nuts, fruit, sweets, and hot drinks weekly
Wellness: Co-payment for gym membership via Wellness Hub Platform
Training: Access to GoFluent language learning platform
Collaborative environment with respect, teamwork, and open communication
Exposure to a Global Company: Work alongside colleagues from around the world
Opportunities for Impact and Room to Grow: Support for learning and development
Balance & Flexibility: Support work-life balance and offer flexibility
Informal and fun culture: memes, good coffee, themed Slack channels
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