Hybrid Digital Media, Performance Analyst

Posted 3 weeks ago

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About the role

  • Plan, execute, optimize and analyze digital media campaigns with a focus on performance.
  • Collaborate with internal teams to ensure all activities align with the company’s purpose.
  • Define digital media strategies, identifying the most efficient channels for acquisition, engagement and retention objectives.
  • Manage media budgets, allocating resources optimally to achieve KPIs such as CAC, ROI, CPA, ROAS and other performance indicators.
  • Set up, monitor and optimize campaigns on platforms such as Google Ads, Meta Ads, DV360, LinkedIn Ads, TikTok Ads, among others.
  • Use tracking tools to ensure result traceability and data quality.
  • Produce performance reports with actionable insights for continuous improvement.
  • Collaborate with Growth, Product, Content and Branding teams to align messaging, formats and creatives.
  • Conduct A/B tests for creatives, audience segments, landing pages, etc.
  • Stay up to date on media trends, regulations and digital innovations.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communication, Business Administration or related fields.
  • Hands-on experience managing digital media campaigns, preferably in a performance-driven environment.
  • Proficiency in at least two of the following platforms: Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, DV360 or similar.
  • Strong analytical skills, with the ability to interpret data to make decisions and optimize costs.
  • Familiarity with analytics and reporting tools (Google Analytics / GA4, BI tools or dashboards).
  • Good communication skills, ability to work in multidisciplinary teams, proactivity and a hands-on attitude.

Benefits

  • Health insurance with low co-pay.
  • Company-paid dental plan.
  • Company-paid life insurance for protection and peace of mind.
  • Flexible benefit for meals or groceries in the amount of R$ 594,00.
  • Gympass and Zenklub included for physical activities and mental wellness services.
  • Day off on your birthday.

Job title

Digital Media, Performance Analyst

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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