Senior Analyst in Payer Analytics at Roche delivering advanced analytics and actionable insights. Collaborating with global teams to support pricing and managed markets strategies
About the role
- Digital Media Analyst at nstech responsible for managing digital campaigns and collaborating with teams to meet performance goals. Seeking innovative professionals passionate about logistics and digital marketing.
Responsibilities
- Plan, execute, optimize and analyze digital media campaigns with a focus on performance.
- Collaborate with internal teams to ensure all activities align with the company’s purpose.
- Define digital media strategies, identifying the most efficient channels for acquisition, engagement and retention objectives.
- Manage media budgets, allocating resources optimally to achieve KPIs such as CAC, ROI, CPA, ROAS and other performance indicators.
- Set up, monitor and optimize campaigns on platforms such as Google Ads, Meta Ads, DV360, LinkedIn Ads, TikTok Ads, among others.
- Use tracking tools to ensure result traceability and data quality.
- Produce performance reports with actionable insights for continuous improvement.
- Collaborate with Growth, Product, Content and Branding teams to align messaging, formats and creatives.
- Conduct A/B tests for creatives, audience segments, landing pages, etc.
- Stay up to date on media trends, regulations and digital innovations.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communication, Business Administration or related fields.
- Hands-on experience managing digital media campaigns, preferably in a performance-driven environment.
- Proficiency in at least two of the following platforms: Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, TikTok Ads, DV360 or similar.
- Strong analytical skills, with the ability to interpret data to make decisions and optimize costs.
- Familiarity with analytics and reporting tools (Google Analytics / GA4, BI tools or dashboards).
- Good communication skills, ability to work in multidisciplinary teams, proactivity and a hands-on attitude.
Benefits
- Health insurance with low co-pay.
- Company-paid dental plan.
- Company-paid life insurance for protection and peace of mind.
- Flexible benefit for meals or groceries in the amount of R$ 594,00.
- Gympass and Zenklub included for physical activities and mental wellness services.
- Day off on your birthday.
Job title
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