HE
HealthfirstDirector, Performance Improvement
Director of Performance Improvement responsible for PI initiatives and team leadership at Healthfirst. Collaborating with operations to enhance business processes and productivity measures.
About the role
- Build and lead the growth roadmap of the Paid Media Department at Tribe X
- Grow the paid media department client list and revenue
- Oversee two media units: Performance Marketing Unit and Paid Social Unit
- Ensure strategic alignment between units, accounts, and overall agency vision
- Champion a culture of excellence, experimentation, and innovation
- Lead full-funnel paid media strategies grounded in client business goals and user experience insights
- Guide teams in spotting and fixing funnel gaps, media inefficiencies, and creative drop-offs
- Ensure media analysis and creative feedback loops are tightly integrated
- Future-proof the team’s roles and workflows as AI reshapes the media landscape
- Align the department with martech tools and advanced analytics
- Build relationships with key media and tech platforms
- Drive thought leadership and contribute to the industry discourse
Requirements
- Minimum 10 years of digital marketing experience in an agency setting
- Proven track record in paid media strategy, performance marketing, and team leadership
- Strong understanding of creative strategy, media buying, analytics, and digital platforms
- Fluent in building full-funnel media strategies based on real business objectives
- Excellent command of platform nuances across Meta, Google, TikTok, and more
- Clear vision on AI’s impact on media and how to adapt for the future
- Strong analytical and technical mindset paired with creative instincts
- Experience with martech stacks, first-party data systems, and marketing analytics tools
- High EQ, natural mentor, and collaborative leader
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
- Team collaboration
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
SF
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