Hybrid Digital Marketing Manager – Paid Social

at Virgin Experience Days

• Job title: Digital Marketing Manager – Paid Social
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Bourne End, United Kingdom

About the role

• Digital Marketing Manager responsible for Paid Social performance across UK and US markets. Leading campaigns on Meta Ads and supporting PPC initiatives with data insights.

Responsibilities

• Own Paid Social performance from strategy through to execution, with a focus on Meta platforms
• Build and manage structured testing roadmaps: audiences, placements, bidding strategies, and creative hypotheses
• Operate across UK and US markets, adapting strategy to local performance nuances
• Run incrementality and lift tests to measure true channel contribution
• Confidently forecast and model Paid Social performance, linking results to business KPIs
• Lead and coordinate UGC content creation and influencer-style ads that drive conversions
• Collaborate with our internal creative teams to brief new assets based on performance data and audience insights
• Support our PPC Agency and Head of Digital Marketing to optimise Google Ads (Search & Demand Gen) and YouTube Ads campaigns
• Use Google Analytics and Looker Studio to assess performance, attribution, and cross-channel opportunities
• Identify and share cross-channel learnings - audience insights, creative trends, and performance patterns
• Partner with the wider marketing team to ensure consistent messaging and creative alignment across all channels
• Translate campaign results into clear, actionable business insights for stakeholders
• Support integrated multi-channel marketing initiatives that bridge Paid Social, PPC, CRM, and product marketing
• Serve as the Paid Media expert, advising cross-functional partners on audience strategy, creative testing, and performance insights
• Take ownership of channel reporting and performance dashboards, providing regular insights and recommendations
• Master creative strategy, reporting, and insights sharing – own the paid social creative strategy, identify winners, and inform future production
• Share insights and results clearly across teams what worked, what didn’t, and what’s next

Requirements

• Hands-on executional experience across Paid Social platforms (Meta Ads essential; TikTok a plus)
• Experience in eCommerce or D2C environments
• Strong understanding of PPC and YouTube Ads fundamentals (with hands on experience a plus)
• Proficiency with Google Analytics and Looker Studio
• Excellent grasp of digital data analytics and campaign performance metrics
• Proven ability to translate performance data into business insights and recommendations
• Understanding of how paid channels align with broader commercial goals, including revenue, margin, and profit
• Collaborative mindset: able to work cross-functionally with finance, creative, product, and CRM teams
• Strong communication skills with the ability to present complex performance data clearly and persuasively.

Benefits

• 25 days holiday plus bank holidays, with the option to buy or sell up to 2 days each year
• Flexi-working hours around our core 10-4, so your day works for you (8.5 hours per day)
• Access to an award-winning employee assistance programme
• Health Plan cover (plus family add-ons) with cash back for a variety of health & wellbeing costs
• Cycle to Work and Electric Vehicle schemes (post probation)
• Company pension (5% you, 3% us) after 3 months
• Discretionary bonus and life assurance after probation
• 2 volunteer days each year
• Free breakfast when in the office
• Personal re-loadable multi-choice gift card (topped up on your birthday, lifetime milestones and internal celebrations)
• Yearly £150 experience voucher
• Discounts on experiences and across the Virgin Group
• Refer a Friend bonus and generous team celebrations throughout the year