Head of Brand & Marketing Content leading Manara's brand strategy in MENA region. Develop and execute brand initiatives to position as a tech upskilling leader.
About the role
- Plan, write, and edit high-quality content (blogs, landing pages, eBooks, reports, marketing copy) that reflects The Alliance tone and drives measurable engagement.
- Independently manage guest contributors and SMEs, from briefing and editing through to publishing.
- Take responsibility for keyword research, optimization, and content updates that align with evolving AI-driven search trends.
- Own workflows for video and podcast support — from scripting and editing to uploading, tagging, and repurposing into short-form and social content.
- Use AI and digital tools to scale content reuse across channels (webinars → articles, reports → newsletters, transcripts → social snippets, etc.).
- Build and QA campaigns in HubSpot, testing and optimizing for performance.
- Draft, schedule, and track posts across LinkedIn, Twitter/X, and other channels. Use insights to refine future campaigns.
- Monitor content performance, report on KPIs, and suggest improvements for future campaigns.
Requirements
- Around 2+ years (or equivalent proven experience) in a content marketing, editorial, or digital content role.
- Proven experience writing and editing content across formats.
- Solid working knowledge of SEO and content optimization.
- Hands-on experience with HubSpot (or equivalent), CMS, and social scheduling tools.
- Comfortable owning contributor pipelines and working with external experts.
- Strong organizational skills and able to manage multiple projects independently.
- A collaborative team player who thrives in fast-paced environments.
- Creative, proactive, and commercially minded — you think about impact, not just output.
Benefits
- Enhanced paid holiday: 34 days including UK Bank holidays and a day off on your birthday
- Private Medical & Dental
- Life Insurance: (4 x salary)
- Flexible hours policy allows you to structure your work for when you're most productive
- Extensive tech gear kit
- On-demand therapy, coaching & mental fitness via Oliva
- Heavily subsidised gym membership via Gympass
- Cycle to work & Workplace Nursery schemes
- Flexible benefits via the thanksBen platform (Allowance is to spend on anything that makes you happy. £600 annually in year 1 - scaling year on year up to £1,980+)
- Personal L&D budget (£500 annually in year 1 - scaling year on year up to £3000+)
- Volunteer & L&D Days: 1 paid day per quarter for either L&D or Volunteer activities
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