Oversee the creative development of packaging designs from concept through production
Actively participate in the design development of creative concepts for CPG projects by contributing to designing options
Lead and mentor design teams including graphic designers and production artists
Ensure design excellence across all touchpoints — including packaging, POS, trade materials, and shopper marketing — while maintaining brand consistency
Stay attuned to CPG category trends, retail environments, and consumer behavior
Serve as the primary creative contact for key CPG accounts
Build trusted relationships with brand managers, marketing directors, and R&D partners
Lead compelling creative presentations and design reviews with client stakeholders
Stay current on CPG industry trends, competitive landscape, and regulatory requirements
Understand manufacturing processes, material limitations, sustainability considerations, and cost implications
Collaborate with production partners and suppliers on technical feasibility
Ensure compliance with Canada’s legal standards and retailer requirements
Requirements
10+ years in brand/packaging design, with focus on CPG categories
4+ years in a senior creative leadership role at a design agency or in-house team
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