Data Analyst Sênior conducting complex data analysis for business insights. Verity focuses on digital transformation and engineering consulting.
About the role
- Data Analyst supporting Growth & Retention Analytics across Disney’s streaming services. Focusing on subscriber behaviors and implementing strategies to improve retention.
Responsibilities
- Communicate complex analyses and results to a wide array of business stakeholders with varying technical expertise from operational teams to executive audiences, both in oral presentations and via written reports
- Work with operational teams in Marketing, Business Operations, Strategy, and Finance to understand the performance of promotions including acquisition, cannibalization, engagement, retention, and conversion to full price
- Develop frameworks to measure the long-term value of a DTC subscriber across multiple offerings and lifecycles.
- Use these methodologies to help size opportunities and measure the performance of product and feature launches and pricing/promotion strategy.
- Work to optimize our free trial offering to optimize for paid subscribers, ad revenue, and OI.
- Partner closely with Analytical Engineering, Data Product, Data Solutions, and Product & Tech Analytics to ensure data is properly instrumented and we have access to high quality data used to analyze and understand cancel flow outcomes across our DTC offerings
- Create and maintain operational dashboards in Looker and Tableau to understand performance over time, enable efficient exploratory analysis, and equip partners with self-serve tools
- Translate complex business questions into SQL including proper cohorting, calculations, filtering criteria and/or aggregations
- Understand the systems and business processes that populate critical systems with data
Requirements
- Bachelor’s degree in Business Analytics, Data Science, Statistics, Economics, Mathematics, or related field
- 3+ years of experience conducting strategic analyses and communicating insights to drive decision-making
- 2+ years of hands-on analytical work experience using SQL
- Experience building, scaling, and interpreting complex LTV frameworks including understanding drivers of change over time and connecting them to shifts in customer behavior, product offerings, or strategy
- Strong analytical skills with proven ability to translate complex technical outputs into clear, actionable insights
- Highly collaborative with excellent written and verbal communication skills and demonstrated experience presenting directly to Executive stakeholders
- Familiarity with statistical modeling concepts and predictive analytics
- Expertise with data exploration and data visualization tools such as Tableau or Looker
- Comfortable working with large, complex datasets in cloud-based environments such as Snowflake
Benefits
- A bonus and/or long-term incentive units may be provided as part of the compensation package
- full range of medical, financial, and/or other benefits
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