Hybrid Data Analyst, Marketing Performance Measurement and Targeting

Posted last month

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About the role

  • Create multichannel marketing strategies by programming targeted client lists
  • Coordinate and automate personalized advice offerings (campaigns, products, services, notices, alerts) in campaign management tools (SAS Marketing Automation, SAS Enterprise Guide)
  • Regularly produce campaigns and automate campaign workflows
  • Set up a learning approach through tests and follow industry best practices for multi-channel targeting
  • Measure marketing strategy performance using quantitative analyses, make recommendations for improvement and communicate results
  • Conduct studies, research and data analyses, ranging from simple to complex, to support decision-making
  • Participate in working groups and carry out exploratory and quantitative analyses to define marketing segments and their deployment in distribution networks

Requirements

  • Bachelor's degree in marketing, business intelligence, statistics , or in a related field
  • A minimum of two years of relevant experience
  • Please note that other combinations of qualifications and relevant experience may be considered
  • Experience drafting analysis summaries to measure the performance of marketing campaigns
  • Knowledge of French is required
  • Intermediate knowledge of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
  • Proficiency in SAS or SQL analytics solutions
  • Action oriented, Customer Focus, Differences, Nimble learning

Benefits

  • Competitive salary and annual bonus
  • 4 weeks of flexible vacation starting in the first year
  • Defined benefit pension plan that provides predictable, stable income throughout retirement
  • Group insurance including telemedicine
  • Reimbursement of health and wellness expenses and telework equipment

Job title

Data Analyst, Marketing Performance Measurement and Targeting

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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