Create multichannel marketing strategies by programming targeted client lists
Coordinate and automate personalized advice offerings (campaigns, products, services, notices, alerts) in campaign management tools (SAS Marketing Automation, SAS Enterprise Guide)
Regularly produce campaigns and automate campaign workflows
Set up a learning approach through tests and follow industry best practices for multi-channel targeting
Measure marketing strategy performance using quantitative analyses, make recommendations for improvement and communicate results
Conduct studies, research and data analyses, ranging from simple to complex, to support decision-making
Participate in working groups and carry out exploratory and quantitative analyses to define marketing segments and their deployment in distribution networks
Requirements
Bachelor's degree in marketing, business intelligence, statistics , or in a related field
A minimum of two years of relevant experience
Please note that other combinations of qualifications and relevant experience may be considered
Experience drafting analysis summaries to measure the performance of marketing campaigns
Knowledge of French is required
Intermediate knowledge of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
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