CRM Manager & Data Analyst shaping the data - driven future at AVP Autoland, managing data quality and developing targeted marketing strategies. Collaborating closely with Marketing and Sales teams for market strength.
About the role
- Customer Data Analyst managing tracking and user behavior analysis for a French travel tech company. Collaborating cross-functionally to enhance customer experience and business performance.
Responsibilities
- Collect data
- Monitor and implement tracking
- Design, document and maintain tagging plans
- Ensure correct implementation of tags using existing tools (Google Tag Manager, etc.)
- Perform testing, QA and quality checks
- Analyze customer journeys on web and mobile sites
- Identify trends, profiles and behavioral segments
- Contribute to the design of dashboards and automated reports
- Provide data-driven recommendations
- Work closely with BI/Data, Product, Marketing and Tech teams
- Stay informed on best practices for tracking, attribution and data protection (GDPR)
Requirements
- 5+ years of experience
- Web Analytics: strong knowledge of Google Analytics 4 (GA4) for configuration, event tracking and behavioral analysis
- Tag Management System (TMS): experience with Google Tag Manager (tags, triggers, dataLayer, testing and QA)
- Visualization: solid skills in Microsoft Power BI for creating automated dashboards and KPIs
- Languages & data: knowledge of MS SQL, JavaScript and regular expressions (Regex). Python is a plus
- Governance: rigorous documentation practices, strong data quality mindset and GDPR compliance
- Knowledge of the Fabric environment is a plus
- Comfortable communicating in English (written and spoken)
Benefits
- Meal vouchers (Tickets Restaurant)
- Group health insurance
- Sustainable Mobility Allowance (Forfait Mobilité Durable)
- Remote work up to 3 days per week
- Preferential rates on hotel and flight bookings
- Profit-sharing (intéressement)
- Company events whenever appropriate (breakfasts, birthdays, wellness breaks, team socials...)
- Solidarity Day — one paid day per year to participate in a charity/non-profit activity
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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