Customer Data Analyst managing tracking and user behavior analysis for a French travel tech company. Collaborating cross-functionally to enhance customer experience and business performance.
Responsibilities
Collect data
Monitor and implement tracking
Design, document and maintain tagging plans
Ensure correct implementation of tags using existing tools (Google Tag Manager, etc.)
Perform testing, QA and quality checks
Analyze customer journeys on web and mobile sites
Identify trends, profiles and behavioral segments
Contribute to the design of dashboards and automated reports
Provide data-driven recommendations
Work closely with BI/Data, Product, Marketing and Tech teams
Stay informed on best practices for tracking, attribution and data protection (GDPR)
Requirements
5+ years of experience
Web Analytics: strong knowledge of Google Analytics 4 (GA4) for configuration, event tracking and behavioral analysis
Tag Management System (TMS): experience with Google Tag Manager (tags, triggers, dataLayer, testing and QA)
Visualization: solid skills in Microsoft Power BI for creating automated dashboards and KPIs
Languages & data: knowledge of MS SQL, JavaScript and regular expressions (Regex). Python is a plus
Governance: rigorous documentation practices, strong data quality mindset and GDPR compliance
Knowledge of the Fabric environment is a plus
Comfortable communicating in English (written and spoken)
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