Director, Custom SMA Product Manager focusing on financial solutions at Fidelity. Leading product strategies and managing cross - functional teams for enhanced client experiences.
About the role
- CRO Product Owner responsible for leading website optimization via A/B testing and data analysis. Collaborating with designers, content writers, and developers to enhance user experiences and conversions.
Responsibilities
- Own the full A/B testing lifecycle: ideation, setup, execution, analysis, and documentation
- Collaborate closely with design, content, and IT teams to implement test ideas efficiently
- Write clear user stories and technical tasks for developers, with defined success criteria
- Own and maintain the analytics setup across multiple websites
- Perform funnel and competitor analysis to inform testing opportunities
- Use web analytics tools to generate actionable insights and prioritize test ideas
- Draw actionable insights from test results and create a library of documented learnings
- Prioritize and run tests that contribute to conversion improvements and business growth
Requirements
- Experience in Conversion Optimization, digital experimentation, or performance marketing
- Hands-on experience with A/B testing tools (e.g., Google Optimize, Optimizely) and tag management systems (e.g., Google Tag Manager, Matomo)
- Strong understanding of web analytics and user behavior metrics
- Analytical mindset with the ability to turn data into clear, testable ideas
- Comfortable writing technical specs or user stories for development teams
- Detail-oriented, conscientious, and confident in making decisions
- Excellent collaboration and communication skills
- Fluent in English; German is a plus
Benefits
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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