CRM & AI Business Process Owner enhancing customer engagement and optimizing CRM systems at DuPont. Collaborating with stakeholders for business process improvements and driving commercial excellence.
Responsibilities
Collaborate with key stakeholders to translate growth strategies into an actionable CRM and AI enhancement roadmap.
Implement new capabilities within the CRM platform to enhance customer engagement and pipeline growth, such as automated reporting and tracking tools.
Manage the governance of the CRM system to ensure data integrity and quality.
Serve as the primary liaison with IT for all CRM development, AI pilots and maintenance work.
Ensure that existing CRM processes run seamlessly, including data entry, lead tracking, and opportunity management.
Oversee user access and roles within the CRM system, promoting effective usage.
Develop and deliver ongoing training modules to enhance the skillset of sales teams.
Track key performance indicators (KPIs) related to CRM effectiveness and AI utilization.
Requirements
5-8 years of relevant experience in a B2B environment
Strong understanding of Salesforce (SFDC) and familiarity with AI applications in commercial contexts
5+ years of experience using SFDC CRM to enhance business processes
Bachelor’s Degree in Business, Marketing, Engineering, Computer Sciences or a related field.
Demonstrated ability to influence cross-functional teams, excellent communication skills, and a strong focus on organizational processes and data management.
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