Creative Director leading in-house creative team for performance marketing at OES. Driving content across multiple platforms to enhance engagement and conversion for university brands.
Responsibilities
Evolve and lead in-house creative team focused on delivering performance marketing assets across multiple university brands.
Develop platform-fit creative for Meta, YouTube, TikTok, and other digital channels including static social, video, UGC, and motion graphics.
Translate campaign briefs into compelling creative concepts that drive awareness, engagement, and conversion.
Establish efficient creative workflows, tools, and systems to support scalable delivery.
Set and uphold high standards for creative excellence across all stages of the marketing funnel.
Provide hands-on leadership in creative testing, optimisation, and iteration.
Collaborate closely with Marketing Managers, performance media team, and internal stakeholders to ensure creative aligns with campaign goals.
Stay across industry trends and competitor activity to identify opportunities for innovation and differentiation.
Use performance data, audience insights, and market research to inform creative strategy and execution.
Requirements
8–10+ years in creative leadership roles, ideally with agency experience and/or exposure to multiple brands
Proven success in performance marketing and digital-first campaigns
Deep understanding of social platforms (Meta, YouTube, TikTok) and user behaviour
Experience working closely with performance agencies and media teams
Hands-on approach; comfortable rolling up your sleeves
Strategic mindset with strong commercial acumen and a growth orientation
Collaborative leadership style suited to a flat team structure
Experience in building or transforming in-house creative teams is a big plus
Benefits
Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
Professional development and mentoring
OES Culture Club and events calendar
Health and wellbeing activities
Annual flu vaccinations
Paid parental leave
Purchased leave
Study assistance and leave for eligible employees
Mental health support resources and Employee assistance program (EAP)
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