About the role

  • Evolve and lead in-house creative team focused on delivering performance marketing assets across multiple university brands.
  • Develop platform-fit creative for Meta, YouTube, TikTok, and other digital channels including static social, video, UGC, and motion graphics.
  • Translate campaign briefs into compelling creative concepts that drive awareness, engagement, and conversion.
  • Establish efficient creative workflows, tools, and systems to support scalable delivery.
  • Set and uphold high standards for creative excellence across all stages of the marketing funnel.
  • Provide hands-on leadership in creative testing, optimisation, and iteration.
  • Collaborate closely with Marketing Managers, performance media team, and internal stakeholders to ensure creative aligns with campaign goals.
  • Stay across industry trends and competitor activity to identify opportunities for innovation and differentiation.
  • Use performance data, audience insights, and market research to inform creative strategy and execution.

Requirements

  • 8–10+ years in creative leadership roles, ideally with agency experience and/or exposure to multiple brands
  • Proven success in performance marketing and digital-first campaigns
  • Deep understanding of social platforms (Meta, YouTube, TikTok) and user behaviour
  • Experience working closely with performance agencies and media teams
  • Hands-on approach; comfortable rolling up your sleeves
  • Strategic mindset with strong commercial acumen and a growth orientation
  • Collaborative leadership style suited to a flat team structure
  • Experience in building or transforming in-house creative teams is a big plus

Benefits

  • Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
  • Professional development and mentoring
  • OES Culture Club and events calendar
  • Health and wellbeing activities
  • Annual flu vaccinations
  • Paid parental leave
  • Purchased leave
  • Study assistance and leave for eligible employees
  • Mental health support resources and Employee assistance program (EAP)
  • Income protection insurance
  • Corporate health insurance

Job title

Creative Director

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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