Digital Marketing Analyst developing and implementing strategic marketing plans for Ecommerce success. Collaborating with various teams for execution and reporting to the Digital Marketing Manager.
About the role
- Contract role supporting regional marketing operations at ShopBack. Gain exposure to performance marketing and analytics integration in fast-paced environment.
Responsibilities
- Execute and upload campaigns across Meta, Google, TikTok with accuracy and timeliness.
- Manage and track campaign assets, naming conventions, and budget pacing to ensure consistent execution quality.
- Manage end-to-end finance operations — including invoice processing, budget reconciliation, and tender board submissions.
- Ensure all invoices and payment records are accurate, tallied with budgets, and processed within internal timelines.
- Pull and maintain daily ad spend data from ad platforms for cost ingestion and reporting accuracy.
- Conduct basic performance analysis to identify top-performing campaigns or creatives and provide insights to the Marketing PICs.
- Execute simple campaign optimizations on a weekly basis with minimal supervision.
- Identify repetitive manual tasks and propose or implement automation to simplify workflows.
- Explore the use of AI tools or scripts to reduce manual workload and improve efficiency or data accuracy.
- Work closely with Operations Managers, country marketing teams, and finance to ensure seamless campaign and financial operations.
- Communicate proactively and provide updates on task progress and blockers.
Requirements
- ~1 year of experience in a media agency, ad operations, or performance marketing role, or a highly driven self-starter with a strong learning mindset.
- Familiarity with key digital media concepts such as CTR, CPM, CPC, ROAS, audience targeting, and campaign optimization will be a big plus.
- Proficiency in Google Sheets / Excel; experience using Meta Ads Manager, Google Ads, or TikTok Ads Manager preferred.
- Strong organizational skills and meticulous attention to detail — delivers consistent quality under tight timelines.
- Excellent communication and accountability — keeps stakeholders updated and takes ownership of deliverables.
- Curious, adaptable, and eager to learn new tools and processes.
Benefits
- Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
- Be part of a winning team on a journey to global scale.
- Competitive compensation based on your performance.
- Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
Job title
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