Associate contributing to GALE's social media presence and corporate communications strategies. Supporting external communications, media relations, and brand awareness initiatives.
NC
Hybrid Communications Specialist
Posted 3 months ago
About the role
- Communications Specialist leading communication strategies for NBMC, a nonprofit advocating for immigration and multiculturalism in New Brunswick. Fostering awareness through diverse channels and collaborations.
Responsibilities
- Support in the development and implementation of a Sector Communications Strategy;
- Support in the development and implementation of a Provincial Communications Strategy and Brand Position;
- Develop a social media and media relations strategy that leverages platforms such as NBMC’s on-line networking platform, social media, newsletters, etc., to celebrate and raise awareness of the Sector.
- Establish permanent communication channels/tools that will be adapted to reflect local community realities (i.e. urban, rural, Francophone, Anglophone, etc);
- Streamline communications and information sharing;
- Inform on advocacy and communication recommendations related to the Sector;
- Provide tools and resources to Member agencies to assist in adapting both the internal strategy and the provincial umbrella communications strategy;
- Establish, monitor and measure the effectiveness of communications through key performance metrics;
- Develop and drive communications that engage and inspire target audiences based on the company’s mission, vision and key pillars;
- Create impactful and on-point messaging in fast-moving and tight timelines;
- Manage internal communications;
- Ensure the NBMC “voice” and “brand” are reflected in all communications;
- Establish collaborations with member agencies and other key stakeholders;
- Monitor social media channels to ensure engagement and activity;
- Develop Relationships with Media and Create media lists;
- Create metrics to keep track of press releases, media advisories, media requests, media stories;
- Create generic communication pieces such as press releases, media advisories;
- Prepare and support speeches for the Executive Director;
- Manage Website inquiries and updates;
- Support in NBMC’s monthly newsletter and weekly Media Screening;
- Other duties as assigned.
Requirements
- Bilingual required (French and English), written and oral
- Completion of post-secondary education, preferably in the field of marketing, or a combination of education and experience relevant to the position
- Experience in fast-paced, proactive communications, marketing or related field
- Highly developed and polished written communication skills
- Strong communication and interpersonal skills
- Demonstrated skills in MS Office Suite
- Experience in the fields of communications and marketing
- Experience in website and social media management
- Experience managing multiple projects and day-to-day activities
- Ability to work both in a team and independently
- Ability to maintain and develop good business and media relationships
- Excellent writing skills
- Attention to detail, particularly when it comes to proofing copy and content.
Benefits
- Comprehensive shared compensation package, including benefits and pension plan (Health, EAP, RRSP, etc.)
- Opportunities for career growth
- In-house training and professional development opportunities
- Cross-training opportunities across projects/departments
- Paid vacation and personal days
- Wellness credit
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