Communications Specialist leading communication strategies for NBMC, a nonprofit advocating for immigration and multiculturalism in New Brunswick. Fostering awareness through diverse channels and collaborations.
Responsibilities
Support in the development and implementation of a Sector Communications Strategy;
Support in the development and implementation of a Provincial Communications Strategy and Brand Position;
Develop a social media and media relations strategy that leverages platforms such as NBMC’s on-line networking platform, social media, newsletters, etc., to celebrate and raise awareness of the Sector.
Establish permanent communication channels/tools that will be adapted to reflect local community realities (i.e. urban, rural, Francophone, Anglophone, etc);
Streamline communications and information sharing;
Inform on advocacy and communication recommendations related to the Sector;
Provide tools and resources to Member agencies to assist in adapting both the internal strategy and the provincial umbrella communications strategy;
Establish, monitor and measure the effectiveness of communications through key performance metrics;
Develop and drive communications that engage and inspire target audiences based on the company’s mission, vision and key pillars;
Create impactful and on-point messaging in fast-moving and tight timelines;
Manage internal communications;
Ensure the NBMC “voice” and “brand” are reflected in all communications;
Establish collaborations with member agencies and other key stakeholders;
Monitor social media channels to ensure engagement and activity;
Develop Relationships with Media and Create media lists;
Create metrics to keep track of press releases, media advisories, media requests, media stories;
Create generic communication pieces such as press releases, media advisories;
Prepare and support speeches for the Executive Director;
Manage Website inquiries and updates;
Support in NBMC’s monthly newsletter and weekly Media Screening;
Other duties as assigned.
Requirements
Bilingual required (French and English), written and oral
Completion of post-secondary education, preferably in the field of marketing, or a combination of education and experience relevant to the position
Experience in fast-paced, proactive communications, marketing or related field
Highly developed and polished written communication skills
Strong communication and interpersonal skills
Demonstrated skills in MS Office Suite
Experience in the fields of communications and marketing
Experience in website and social media management
Experience managing multiple projects and day-to-day activities
Ability to work both in a team and independently
Ability to maintain and develop good business and media relationships
Excellent writing skills
Attention to detail, particularly when it comes to proofing copy and content.
Benefits
Comprehensive shared compensation package, including benefits and pension plan (Health, EAP, RRSP, etc.)
Opportunities for career growth
In-house training and professional development opportunities
Cross-training opportunities across projects/departments
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