Reporting to the Head of Field Sales, the City Development Manager is the field-based lead for their assigned city/cities.
Identify, lead and nurture influential accounts: Take ownership of a portfolio of influential customers and route to market relationships within the city. Build strong partnerships to drive long-term growth and deliver distribution, execution, education and market share (ROS) targets.
Lead and drive all aspects of on-the-ground execution, including event execution, ensuring company standards for product distribution, merchandising, and brand presence are met responsibly across all trade channels, including priority accounts, Wholesale, Vape, and alternative trade channels.
Tailor & Execute City Strategy: Take the national city plan and adapt it to be relevant for the local market. Identify and articulate the specific needs of the cities to win, ensuring all resources and activities are delivered in the right places, in the right way, to maximize commercial impact.
Collaborate with, coach and co-ordinate third-party field sales teams on a city-by-city basis to ensure consistent and effective delivery of the commercial strategy. This includes ensuring third-party capability and delivery in the areas of the city where it is most needed.
Identify and lead the planning and execution of local events and trade programs to drive engagement, education and commercial success within the city.
Monitor and report on city-level sales data, trends, and execution to the Head of Field Sales. Provide valuable market insights and feedback to inform national strategy.
Requirements
Proven ability to drive commercial growth and manage a portfolio of accounts.
A hands-on, proactive approach to leading and executing in the field, including event management and ensuring brand standards are met across all channels.
Excellent interpersonal and communication skills to build and maintain strong relationships with influential customers, and third-party sales teams.
A highly motivated individual who takes full ownership of their city's performance and is driven to achieve tangible results.
Ability to analyse data to deliver clear performance interventions, think on your feet and problem solve.
Strong resilience and desire to challenge and drive continuous improvements and operate in a changing environment. Leadership & Coordination: Experience in working with third-party teams to ensure consistent execution.
A full UK driving licence is required for this role.
BA/BS degree preferred but not required
Benefits
A place to grow your career. We’ll help you set big goals - and exceed them
People. Work with talented, committed and supportive teammates
Equity and performance bonuses. Every employee is a stakeholder in our success
Location. Field based with a requirement to be in the London office when required
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