Head of Marketing leading the marketing strategy for maritime sector and enterprise clients. Overseeing marketing operations and driving demand generation using HubSpot CRM.
About the role
- Chief Marketing Officer leading marketing function for Success Tutoring, a global education firm. Driving strategic marketing initiatives to support franchise growth and student enrolments.
Responsibilities
- Develop and refine the company-wide marketing strategy aligned with growth objectives.
- Advise the executive team on branding, positioning, and market opportunities.
- Oversee marketing calendar, launch campaigns, and performance planning.
- Lead and mentor a team of marketing assistants focused on content, social media, and CRM campaigns.
- Implement accountability, productivity systems, and creative workflows.
- Run weekly marketing stand-ups and reporting meetings.
- Design and optimise funnels for franchise recruitment and student acquisition.
- Oversee paid ads strategy (Meta, Google, TikTok), email marketing, content strategy, and partnerships.
- Ensure landing pages, websites, and conversion systems are optimised.
- Maintain and evolve brand tone, creative direction, and campaign quality.
- Review and approve key marketing content.
- Support the growth of video-based personal branding and PR opportunities.
- Monitor dashboards and KPIs across CAC, CPL, LTV, engagement, and funnel performance.
- Implement tracking systems and attribution reporting.
Requirements
- Proven experience as a senior marketing leader or CMO (preferably in franchising, education, or multi-site brands)
- Deep knowledge of digital marketing funnels, paid ads, content marketing, and brand building
- Demonstrated ability to lead, coach, and scale marketing teams
- Analytical and data-driven with strong performance marketing understanding
- Highly organised, proactive, and execution-focused
- Strong communication and creative direction skills
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