Brand Marketing Lead responsible for building and scaling brands fin - house and Startup Accountancy. Leading brand strategy, positioning, and campaigns with a focus on founder engagement.
About the role
- Brand Manager for TENA responsible for marketing strategy implementation and brand management. Leading campaigns and driving market share development for a key brand in a global hygiene company.
Responsibilities
- Support the implementation of a Marketing Strategy for TENA Brand to meet established sales or market share targets.
- Local Markets brand owner, overall responsible of Brand P/L, brand building and profitable market share development.
- Leads annual Brand Plans: owns brand A&P and defines brand activation touch points in line with Global Guidance.
- Responsible for marketing local implementation, usage of global material, reduction of non-working in markets, maximization of Digital & Paid Media.
- Leads Brand & Innovation Campaign Activation, tracking and corrective actions.
- Owns Brand Assortment, Product Management and Pricing in line with Global Guidance.
- Brand Building expert toward health care providers, payers, clinicians and consumers.
- Provides feedback to the Global Brand Strategy.
- Responsible for the Media Plan Strategy.
Requirements
- University Degree in Business Management, Marketing or a similar academic background
- Minimum 2 years of previous experience in a marketing role, background from the FMCG sector is a plus
- Fluency in English
- Media knowledge
- Familiarity with Excel and Nielsen for Data Analysis
- Team Collaboration and good communication skills
- Proactivity in leading multiple projects at the same time
Benefits
- Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do.
- Join us to improve well-being for people and drive positive change for society and the environment.
- At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.
Job title
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Experience level
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Not specified
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