Category/Brand Manager taking ownership of product categories and driving brand performance in a marketing team at a growing company.
About the role
- Brand Manager responsible for strategic brand development in Consumer Electronics for Tekpoint. Collaborating with internal teams and external partners in a hybrid work environment.
Responsibilities
- Strategic brand management: Development and implementation of strategies to advance defined brands in our portfolio.
- Strategic planning: Development of long-term brand strategies based on market and target-group analyses.
- Communication: Coordination of all brand-related activities, both internal and external.
- Interface management: Close cooperation with internal departments (e.g., Sales, Marketing, Controlling) and external brand partners to ensure optimal collaboration.
- Product portfolio management: Strategic planning and optimization of the product portfolio.
- Pricing and sales strategy: Development and implementation of pricing strategies as well as support in planning and executing sales measures.
- Budget and volume planning: Preparation of forecasts and budget planning in collaboration with relevant departments.
- Analysis and optimization: Monitoring brand performance using KPIs and deriving optimization measures.
- Market analysis: Conducting market and competitor analyses to identify trends and derive recommendations for action.
- Positioning and development: Ensuring clear brand positioning and identifying new growth opportunities.
Requirements
- A successfully completed degree in Business Administration or a comparable qualification with a focus on Consumer Electronics / Micromobility
- Several years of experience in Category Management, Brand Development, or Brand Management, ideally in an international environment
- Strategic mindset and strong analytical skills
- Strong communication and negotiation skills as well as the ability to work in a team
- Independent, structured and solution-oriented working style
- Confident user of MS Office and ideally experience with market analysis tools
- Business-fluent German and English skills
Benefits
- A varied and responsible role with scope to shape
- A dynamic and motivated team that is looking forward to your support
- Individual training opportunities and career development prospects
- A modern working environment and attractive additional benefits
- Modern office building in Düsseldorf
- Home-office option
- Company events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Food Safety Specialist supporting hotel, restaurant, and grocery clients to uphold brand standards and ensure food quality. Conducting assessments and training while traveling 50% - 70% of the time.
Graphic Designer creating impactful digital assets for eCommerce and marketing for Life is Good. Collaborate on creative projects and contribute to brand storytelling through design.
Chef de marque dans l’équipe Marketing, responsable des marques en santé digestive et de la croissance à long terme. Collaboration avec les équipes internes pour l’excellence des marques.
Chef de Marque en Marketing gérant les marques de santé digestive. Élaboration de stratégies et plans pour maximiser la performance des marques.
Associate Brand Manager supporting strategic development and commercial growth of Joint Replacement portfolio across EMEA. Collaborating with global marketing and regional teams on product launches and initiatives.
Global Senior Brand Manager leading brand strategy and category growth initiatives across Europe. Collaborating with cross - functional teams to deliver consumer - centric innovation in healthcare brands.
Brand Marketing & Communication Specialist at Kerakoll focusing on local marketing and communication strategies. Collaborating with Corporate teams and managing various marketing assets and media relations.
Brand Manager at Orion Pharma developing brand strategies for healthcare professionals in Ireland. Responsible for cross - functional alignment and promotional campaign management.
Food Safety Specialist supporting hotel, restaurant, and grocery clients to uphold brand standards. Conducts assessments and trains staff for food safety compliance.