Brand Marketing Coordinator at e.l.f. Beauty assisting in marketing campaigns and operational support. Engaging in brand activations and working collaboratively across teams.
About the role
- Brand Manager responsible for strategic brand development in Consumer Electronics for Tekpoint. Collaborating with internal teams and external partners in a hybrid work environment.
Responsibilities
- Strategic brand management: Development and implementation of strategies to advance defined brands in our portfolio.
- Strategic planning: Development of long-term brand strategies based on market and target-group analyses.
- Communication: Coordination of all brand-related activities, both internal and external.
- Interface management: Close cooperation with internal departments (e.g., Sales, Marketing, Controlling) and external brand partners to ensure optimal collaboration.
- Product portfolio management: Strategic planning and optimization of the product portfolio.
- Pricing and sales strategy: Development and implementation of pricing strategies as well as support in planning and executing sales measures.
- Budget and volume planning: Preparation of forecasts and budget planning in collaboration with relevant departments.
- Analysis and optimization: Monitoring brand performance using KPIs and deriving optimization measures.
- Market analysis: Conducting market and competitor analyses to identify trends and derive recommendations for action.
- Positioning and development: Ensuring clear brand positioning and identifying new growth opportunities.
Requirements
- A successfully completed degree in Business Administration or a comparable qualification with a focus on Consumer Electronics / Micromobility
- Several years of experience in Category Management, Brand Development, or Brand Management, ideally in an international environment
- Strategic mindset and strong analytical skills
- Strong communication and negotiation skills as well as the ability to work in a team
- Independent, structured and solution-oriented working style
- Confident user of MS Office and ideally experience with market analysis tools
- Business-fluent German and English skills
Benefits
- A varied and responsible role with scope to shape
- A dynamic and motivated team that is looking forward to your support
- Individual training opportunities and career development prospects
- A modern working environment and attractive additional benefits
- Modern office building in Düsseldorf
- Home-office option
- Company events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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