Hybrid Brand Manager, Cosmetics

at LUXASIA

• Job title: Brand Manager, Cosmetics
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Taguig, Philippines

About the role

• Brand Manager developing and executing brand strategies for luxury beauty brands. Collaborating with cross-functional teams to optimize performance and drive sales in an omnichannel environment.

Responsibilities

• Work closely with the Business Manager to develop and execute brand strategies that align with category goals and overall business objectives.
• Analyze market trends, consumer insights, and sales data to refine positioning, promotional plans, and brand strategies.
• Assist in the preparation of annual business plans, including revenue targets, budget allocation, and key initiatives.
• Define and track brand performance KPIs to ensure brand growth and market competitiveness.
• Lead the development and implementation of brand campaigns, digital activations, and in-store promotions to drive awareness, conversion, and loyalty.
• Collaborate with marketing, retail, and sales teams to execute brand initiatives effectively across multiple channels.
• Ensure that all marketing materials and executions are in line with brand guidelines and LUXASIA’s standards.
• Partner with retail teams to enhance merchandising, visibility, and consumer engagement strategies
• Assist the Business Manager in monitoring brand P&L, ensuring sustainable profitability and cost efficiency.
• Analyze sales performance and inventory levels, providing recommendations on pricing, promotions, and product assortment.
• Support forecasting and demand planning in collaboration with the supply chain and commercial teams.
• Serve as the key point of contact for brand principals, ensuring alignment on brand positioning, strategy, and marketing plans.
• Work closely with distributors, retailers, and internal sales teams to optimize brand distribution and visibility.
• Maintain strong relationships with internal teams to streamline processes and ensure effective execution of brand activities.
• Provide guidance and coordination across teams, ensuring that all brand-related initiatives are well-executed.
• May take on a people management role, depending on the brand structure, to oversee junior team members or coordinator.
• Foster a culture of innovation, collaboration, and excellence within the team.

Requirements

• Minimum of 5 years of experience in brand management, marketing, or a related field within the retail, luxury beauty, or fragrance industry.
• Bachelor’s degree in Business, Marketing, or a related field.
• Strong knowledge of brand strategy, market research, and digital marketing trends
• Analytical mindset with the ability to translate data into actionable business strategies.
• Excellent communication and stakeholder management skills.
• Ability to work in a fast-paced, cross-functional environment and manage multiple projects effectively.