Director of Strategic Initiatives driving operational excellence for Medium Enterprise at Workday. Navigating complex business environments for strategic success in key markets.
About the role
- Brand & Campaign Strategy Manager leading integrated campaigns blending storytelling with ecommerce impact. Focus on social commerce platforms like TikTok for Southeast Asia audiences.
Responsibilities
- Lead brand and full-funnel campaign strategies across digital and social commerce platforms (especially TikTok).
- Collaborate with Studio, Livestream, and Affiliate teams to bring premium creative quality to life.
- Localize global strategies for Southeast Asia audiences.
- Drive a test-and-learn culture to continuously improve campaign impact.
- Use data and insights to connect creative storytelling with measurable results (GMV, ROAS, CVR).
- Translate business goals into impactful creative concepts and activation plans.
Requirements
- Bachelor’s degree in Marketing, Media, Business, or any related fields
- 6+ years of experience in brand strategy, campaign planning, or integrated marketing.
- Proven experience in social commerce and digital platforms (TikTok, Shopee, Lazada, Meta).
- Ability to link creativity with performance metrics and business outcomes.
- Strong storytelling and presentation skills.
- Strategic thinker with a data-driven mindset.
- Experience in ecommerce or agency environments is a plus.
Benefits
- Excellent and competitive compensation package
- Professional and open international working environment – culturally integrating the best of all cultures to take the best of each and ensure we build an energetic, commercial, and fun working atmosphere.
- Ample opportunity for personal and professional development, both on the job and through regular training (Ecommerce topics, technical skills, soft skills and leadership training) made available on our proprietary learning platform
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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