Product Marketing Manager at Innovatrics handling marketing strategies for biometric solutions. Focusing on go-to-market initiatives and driving revenue growth in a hybrid setup.
Responsibilities
Explore biometric solutions portfolio and know product and sales teams.
Shape how to tell technology's story.
Take ownership of marketing strategies for biometric solutions.
Lead go-to-market initiatives for flagship products and contribute to revenue growth.
Deliver complex marketing projects independently and contribute to team culture.
Requirements
Proven experience in solution or product marketing, ideally in tech or B2B/B2G environments.
Strong ability to translate complex technology into clear, compelling customer-focused messaging.
Hands-on experience creating marketing materials (e.g., web copy, case studies, sales collateral, campaign content).
Collaborative mindset and ability to work cross-functionally with product, sales, and marketing teams.
Comfortable representing the company at industry events and gathering insights to refine strategy.
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