Field Marketing Specialist supporting real estate agents in Pittsburgh, PA, using Coldwell Banker’s programs and technology. Focusing on marketing strategy to enhance agent business.
About the role
- Product Marketing Manager at Innovatrics handling marketing strategies for biometric solutions. Focusing on go-to-market initiatives and driving revenue growth in a hybrid setup.
Responsibilities
- Explore biometric solutions portfolio and know product and sales teams.
- Shape how to tell technology's story.
- Take ownership of marketing strategies for biometric solutions.
- Lead go-to-market initiatives for flagship products and contribute to revenue growth.
- Deliver complex marketing projects independently and contribute to team culture.
Requirements
- Proven experience in solution or product marketing, ideally in tech or B2B/B2G environments.
- Strong ability to translate complex technology into clear, compelling customer-focused messaging.
- Hands-on experience creating marketing materials (e.g., web copy, case studies, sales collateral, campaign content).
- Collaborative mindset and ability to work cross-functionally with product, sales, and marketing teams.
- Comfortable representing the company at industry events and gathering insights to refine strategy.
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