Senior Manager leading marketing strategy for retail technology and incubation initiatives at HP. Building a marketing function to drive growth and innovation across all touchpoints.
About the role
- B2B Marketing Manager executing localized marketing strategies for Almedia in China. Collaborating with sales and managing regional events to enhance brand visibility.
Responsibilities
- Develop and execute localised B2B marketing strategies for China, aligned with global objectives.
- Collaborate closely with Sales and Account Management to generate qualified leads and identify opportunities for impactful customer stories.
- Plan and manage regional marketing events, webinars, and industry conferences to enhance brand visibility and engagement.
- Participate in the adaptation of global marketing content and develop region-specific materials to effectively reach target audiences.
- Analyse campaign performance data across Chinese channels to optimize strategies and drive continuous improvement.
Requirements
- Demonstrated experience in developing and implementing B2B marketing strategies.
- Strong understanding of digital marketing tools and platforms relevant to the Chinese landscape (e.g., regional social media, search engines).
- Excellent written and verbal communication skills in English and proficiency in Mandarin.
- Proven ability to work independently, manage multiple projects, and collaborate effectively with cross-functional and potentially remote teams.
- Experience in analysing marketing data to derive insights and inform strategic decisions.
Benefits
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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