Marketing Specialist focusing on integrated, data - driven marketing campaigns and collaboration with global stakeholders in Hong Kong. Responsible for content effectiveness and campaign localization.
About the role
- Lead marketing initiatives for CareCredit's digital customer acquisition strategies at Synchrony. Requires collaboration with B2B clients and extensive experience in financial services marketing.
Responsibilities
- Support the multi-channel digital customer acquisition strategy and execution for the CareCredit retail credit product portfolio
- Lead the development, implementation, and ongoing optimization of dynamic multi-channel acquisition growth plans
- Establish and maintain strategic relationships at senior levels within partner organizations
- Analyze client business objectives and marketing calendars to develop acquisition strategies
- Optimize and manage marketing spend against growth targets
- Identify and segment target audiences for acquisition campaigns
- Develop and maintain a competitive market and industry analysis framework
- Lead acquisition marketing campaigns in a fully integrated omni-channel environment
- Monitor and report on acquisition campaign performance
- Collaborate cross-functionally with internal teams and external partners/agencies
Requirements
- Bachelor’s degree preferred or, in lieu of a degree, a high school diploma/GED with 7+ years of marketing experience
- Minimum 5 years of marketing experience, ideally within retail, credit card, or financial services industries
- 3+ years leading growth marketing strategies for consumer-facing products or programs
- 3+ years experience managing digital customer acquisition channels including online and mobile
- 3+ years exposure to co-brand or general purpose credit card product marketing or retail industry marketing
- Ability and willingness to travel as required (~20%)
Benefits
- Flexible work arrangements
- Professional development opportunities
- Annual bonus based on individual and company performance
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