Senior Manager in Global Field Marketing leading regional and global event programs for a leading legal tech company. Driving pipeline generation and enhancing brand presence internationally.
About the role
- Lead marketing initiatives for CareCredit's digital customer acquisition strategies at Synchrony. Requires collaboration with B2B clients and extensive experience in financial services marketing.
Responsibilities
- Support the multi-channel digital customer acquisition strategy and execution for the CareCredit retail credit product portfolio
- Lead the development, implementation, and ongoing optimization of dynamic multi-channel acquisition growth plans
- Establish and maintain strategic relationships at senior levels within partner organizations
- Analyze client business objectives and marketing calendars to develop acquisition strategies
- Optimize and manage marketing spend against growth targets
- Identify and segment target audiences for acquisition campaigns
- Develop and maintain a competitive market and industry analysis framework
- Lead acquisition marketing campaigns in a fully integrated omni-channel environment
- Monitor and report on acquisition campaign performance
- Collaborate cross-functionally with internal teams and external partners/agencies
Requirements
- Bachelor’s degree preferred or, in lieu of a degree, a high school diploma/GED with 7+ years of marketing experience
- Minimum 5 years of marketing experience, ideally within retail, credit card, or financial services industries
- 3+ years leading growth marketing strategies for consumer-facing products or programs
- 3+ years experience managing digital customer acquisition channels including online and mobile
- 3+ years exposure to co-brand or general purpose credit card product marketing or retail industry marketing
- Ability and willingness to travel as required (~20%)
Benefits
- Flexible work arrangements
- Professional development opportunities
- Annual bonus based on individual and company performance
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Marketing Activation Assistant supporting event planning and management at Phillip Jeffries. Coordinating partnerships and amplifying the brand's voice while managing marketing activities in a hybrid role.
Marketing Manager leading tactical marketing initiatives for ZOLL, a medical devices company. Shaping market strategy and enabling sales in life - saving technologies across APAC region.
Marketing Assistant supporting the Marketing management at RIEDEL Communications in Wuppertal. Focusing on operational tasks, event management, and internal project coordination.
Marketing Manager responsible for managing Delta Dental's website with Adobe Experience Manager. Driving digital marketing initiatives and ensuring alignment with brand goals.
Marketing Associate at EY supporting digital activation and media campaigns for the Health and Life Sciences sector. Focusing on content management, paid media, and ROI tracking across various channels.
Marketing Manager executing international marketing campaigns for Yondr's educational program. Collaborating globally to enhance brand perception and support sales for phone - free school environments.
Segment Marketing Manager in LexisNexis focusing on Academic and Nonprofit industries. Collaborating on sales materials and lead generation programs to enhance market strategies.
Intern in product marketing at Volkswagen, bridging market insights and product development from initial idea to production. Participate in lifecycle management and strategic marketing concepts.
Interim Head of Brand & POS Marketing for L’Osteria overseeing strategic and operational marketing initiatives. Responsible for brand development and leading a marketing team for a leading European gastronomy brand.