Marketing professional leading strategies for cardholder engagement and lifecycle marketing at Synchrony. Overseeing campaign execution and collaborating with cross-functional teams to drive activation.
Responsibilities
Oversee a variety of Lifecycle efforts including Incentives, Benefit Reinforcement, and Retention
Lead marketing campaign strategy, design and execution
Deepen partnership with emerging SYF and Vendor technology
Requirements
Bachelor's degree or in lieu of degree, high school diploma/GED and 9+ years of Digital and Lifecycle Marketing
5+ years of experience in digital platform management and/or marketing
3+ years of analytics experience with competencies in analytic tools
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