CI
Caterpillar Inc.Senior Global Marketing Strategist
Seeking an enterprise marketing expert to drive global marketing strategies at Caterpillar. Leading initiatives that align with business objectives and engage diverse markets.
About the role
- Perform business analysis: Leverage syndicated data (Circana) and custom research to drive understanding of business health and provide recommendations to strengthen the brand's go-to-market choices
- Lead breakthrough commercial innovation: Coordinate package and product improvements that enhance the brand’s proposition and superiority in the marketplace
- Support business health: manage A&SP and packaging budgets for the BU marketing team
- Enable strategic plan execution: Help execute initiatives tied to three-year consumer-led growth plan in conjunction with Brand Manager/Associate Director that helps deliver the BU’s NCS, profit, and margin targets
- Contribute to a positive team culture: support a purpose-driven culture that embraces IDEA (inclusion, diversity, equity, and allyship)
Requirements
- Minimum of 3 years work experience in professional environment
- at least one year of CPG brand management or related field preferred
- Bachelor's degree in business, marketing, or a related field
- MBA or Masters a plus
Benefits
- robust health plans
- a market-leading 401(k) program with a company match
- flexible time off benefits (including half-day summer Fridays depending on location)
- inclusive fertility/adoption benefits
- comprehensive, competitive benefits that prioritize all aspects of wellbeing
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