Associate Director leading retail media teams with expertise across endemic platforms at Croud. Focused on innovation and client performance within the retail media landscape.
Responsibilities
Oversee and develop a team of 3-5 retail media specialists, including both endemic platform experts (Amazon Sponsored Ads, Walmart Connect, Roundel Media Studio, etc.) and retail media-focused programmatic specialists
Act as a player-coach: willing and capable to be hands-on when needed, but primarily focused on coaching, developing, and elevating team capabilities
Manage team towards internal operational targets and profitability metrics
Responsible for hiring and onboarding new retail media team members
Foster a culture of continuous learning and innovation within the retail media practice
Serve as the day-to-day lead, mapped to senior retail media client stakeholders, working in partnership with holistic leadership teams (Client Leads and Account Directors)
Develop deep expertise in clients' business objectives, product portfolios, retail partnerships, and e-commerce strategies
Lead the development of integrated retail media strategies that span endemic platforms (Amazon Sponsored Ads, Walmart Connect, Roundel, Instacart Ads, etc.) and retail-focused programmatic activation (Amazon DSP, Walmart DSP, Trade Desk retail partnerships)
Proactively create and deliver performance forecasts, budget recommendations, and strategic initiatives to meet and exceed client KPIs
Collaborate with analytics teams (internal and client) on measurement including incrementality testing, closed-loop attribution, and retail media lift studies, bringing knowledge of partner and platform-specific analytic offerings to the conversation (Amazon Marketing Cloud, Walmart Luminate, etc.)
Stay at the forefront of retail media innovation and ensure clients benefit from emerging opportunities across the retail media ecosystem
Support team members to ensure flawless campaign execution and operational delivery against client and internal KPIs
Lead the development of best practices, processes, and institutional knowledge for retail media activation
Evaluate, recommend, and implement retail media management platforms and tools (Pacvue, Skai, Stackline, etc.) to enhance team efficiency and client outcomes
Partner with cross-functional teams (Analytics, Strategy, Creative) to deliver comprehensive retail media solutions
Play a key role in building and scaling Croud's retail media practice as a strategic differentiator
Contribute to new business efforts through prospect account audits, capability presentations, and strategic recommendations
Develop thought leadership content including case studies, POVs, and insights that establish Croud's retail media expertise
Identify and evaluate emerging retail media platforms, technologies, and partners
Collaborate with leadership to define retail media service offerings, pricing models, and go-to-market strategies.
Requirements
Clear passion for retail media and the evolving commerce media landscape
Minimum of 4 years of hands-on retail media experience across endemic platforms (Amazon Sponsored Ads, Walmart Connect, Roundel, Instacart Ads, or similar) and/or retail-focused programmatic buying (Amazon DSP, Walmart DSP, Trade Desk retail partnerships)
Experience managing both upper-funnel (awareness, consideration) and lower-funnel (conversion, sales) retail media campaigns
At least 2 years of direct line management experience, mentoring and training
Demonstrated expertise with retail media management platforms (Pacvue, Skai, Stackline, or similar)
Strong understanding of retail media measurement including incrementality, closed-loop attribution, and platform-specific analytics capabilities
Familiarity with e-commerce strategy and retail partnerships (bonus, but not required)
Experience contributing to new business pitches and practice development initiatives
Ability to translate complex retail media concepts into clear, strategic narratives for clients and stakeholders
Mathematical and analytical mindset with strong problem-solving capabilities
Excellent communication, organizational, and presentation skills
Proven experience managing client expectations and building trusted advisor relationships
Impeccable attention to detail and commitment to operational excellence
Degree level education or relevant equivalent experience.
Benefits
PTO/ Vacation: 20 days vacation a year
12 public holidays observed
Sick Days: 7 days annually
Summer Fridays: Early finishes from Memorial Day to Labor Day
Bereavement Leave: Paid time off for personal loss
Parental Leave: Enhanced leave plus FMLA through NY state
401(k) Savings Plan
Sales commission with pitch opportunities
Recruitment referral bonus
Pre-tax commuter benefits
Full Paid Medical Insurance for Employee Only (including dental and vision)
Dependent contribution to Medical, dental and vision coverage
Employer paid life insurance coverage
Monthly gym membership stipend
Access to personalized health guidance via Health Advocate
Free Citi bike membership
Membership to TalkSpace (Mental Health Support)
Hybrid workspace support - home office setup is provided
Agile working policy
Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee
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