Hybrid Associate Director, Retail Media

Posted 3 months ago

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About the role

  • Associate Director leading retail media teams with expertise across endemic platforms at Croud. Focused on innovation and client performance within the retail media landscape.

Responsibilities

  • Oversee and develop a team of 3-5 retail media specialists, including both endemic platform experts (Amazon Sponsored Ads, Walmart Connect, Roundel Media Studio, etc.) and retail media-focused programmatic specialists
  • Act as a player-coach: willing and capable to be hands-on when needed, but primarily focused on coaching, developing, and elevating team capabilities
  • Manage team towards internal operational targets and profitability metrics
  • Responsible for hiring and onboarding new retail media team members
  • Foster a culture of continuous learning and innovation within the retail media practice
  • Serve as the day-to-day lead, mapped to senior retail media client stakeholders, working in partnership with holistic leadership teams (Client Leads and Account Directors)
  • Develop deep expertise in clients' business objectives, product portfolios, retail partnerships, and e-commerce strategies
  • Lead the development of integrated retail media strategies that span endemic platforms (Amazon Sponsored Ads, Walmart Connect, Roundel, Instacart Ads, etc.) and retail-focused programmatic activation (Amazon DSP, Walmart DSP, Trade Desk retail partnerships)
  • Proactively create and deliver performance forecasts, budget recommendations, and strategic initiatives to meet and exceed client KPIs
  • Collaborate with analytics teams (internal and client) on measurement including incrementality testing, closed-loop attribution, and retail media lift studies, bringing knowledge of partner and platform-specific analytic offerings to the conversation (Amazon Marketing Cloud, Walmart Luminate, etc.)
  • Stay at the forefront of retail media innovation and ensure clients benefit from emerging opportunities across the retail media ecosystem
  • Support team members to ensure flawless campaign execution and operational delivery against client and internal KPIs
  • Lead the development of best practices, processes, and institutional knowledge for retail media activation
  • Evaluate, recommend, and implement retail media management platforms and tools (Pacvue, Skai, Stackline, etc.) to enhance team efficiency and client outcomes
  • Partner with cross-functional teams (Analytics, Strategy, Creative) to deliver comprehensive retail media solutions
  • Play a key role in building and scaling Croud's retail media practice as a strategic differentiator
  • Contribute to new business efforts through prospect account audits, capability presentations, and strategic recommendations
  • Develop thought leadership content including case studies, POVs, and insights that establish Croud's retail media expertise
  • Identify and evaluate emerging retail media platforms, technologies, and partners
  • Collaborate with leadership to define retail media service offerings, pricing models, and go-to-market strategies.

Requirements

  • Clear passion for retail media and the evolving commerce media landscape
  • Minimum of 4 years of hands-on retail media experience across endemic platforms (Amazon Sponsored Ads, Walmart Connect, Roundel, Instacart Ads, or similar) and/or retail-focused programmatic buying (Amazon DSP, Walmart DSP, Trade Desk retail partnerships)
  • Experience managing both upper-funnel (awareness, consideration) and lower-funnel (conversion, sales) retail media campaigns
  • At least 2 years of direct line management experience, mentoring and training
  • Demonstrated expertise with retail media management platforms (Pacvue, Skai, Stackline, or similar)
  • Strong understanding of retail media measurement including incrementality, closed-loop attribution, and platform-specific analytics capabilities
  • Familiarity with e-commerce strategy and retail partnerships (bonus, but not required)
  • Experience contributing to new business pitches and practice development initiatives
  • Ability to translate complex retail media concepts into clear, strategic narratives for clients and stakeholders
  • Mathematical and analytical mindset with strong problem-solving capabilities
  • Excellent communication, organizational, and presentation skills
  • Proven experience managing client expectations and building trusted advisor relationships
  • Impeccable attention to detail and commitment to operational excellence
  • Degree level education or relevant equivalent experience.

Benefits

  • PTO/ Vacation: 20 days vacation a year
  • 12 public holidays observed
  • Sick Days: 7 days annually
  • Summer Fridays: Early finishes from Memorial Day to Labor Day
  • Bereavement Leave: Paid time off for personal loss
  • Parental Leave: Enhanced leave plus FMLA through NY state
  • 401(k) Savings Plan
  • Sales commission with pitch opportunities
  • Recruitment referral bonus
  • Pre-tax commuter benefits
  • Full Paid Medical Insurance for Employee Only (including dental and vision)
  • Dependent contribution to Medical, dental and vision coverage
  • Employer paid life insurance coverage
  • Monthly gym membership stipend
  • Access to personalized health guidance via Health Advocate
  • Free Citi bike membership
  • Membership to TalkSpace (Mental Health Support)
  • Hybrid workspace support - home office setup is provided
  • Agile working policy
  • Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee

Job title

Associate Director, Retail Media

Job type

Experience level

Senior

Salary

$120,000 - $140,000 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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