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About the role
- Associate Director collaborating on campaign execution and implementation for clients in hybrid setting at GALE, a Business Agency.
Responsibilities
- Owns the media trafficking process across all accounts.
- Leads the Quality Framework, maintaining the quality of the work rendered by the team.
- Strategizes tagging structure and implementation for new and existing clients.
- Ensures compliance in process and meet SLAs.
- Works in liaison with onshore team.
- Demonstrates accountability for any escalations of trafficking issues with the client.
- Support the platform and channel teams to activate digital campaigns in display, video, social, mobile, ctv, and programmatic for a portfolio of clients.
- Manage, and assist where needed, the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data.
- Monitor the overall campaign management for your portfolio of clients.
- Partner with media strategy and other operational teams to ensure full delivery and optimal performance across campaigns.
- Assist with investigating and resolving ad delivery issues, technical troubleshooting and providing optimisation recommendations.
- Leads the fellow Ad Operations members on creating processes to prevent errors, ensuring consistency around set up and monitoring, to create a strict QA workflow.
- Implement Floodlights and other media tags using a Tag Management System (e.g. Google Tag Manager) when necessary.
- Work with the Director on global ad operations projects.
Requirements
- Knowledgeable in the digital advertising landscape, specifically ad serving and related technologies (brand safety, viewability, and other common 3rd party verification).
- Experience with digital platforms: programmatic (DMPs, DSPs, Exchanges), second- and third-party vendors, ad servers of all types (display, video, social, mobile), and/or VVF vendors (viewability, verification, and fraud prevention).
- Experience with ad servers (e.g. Campaign Manager 360)Translates campaign requirements into trafficking sheets.
- Strong understanding of URL Parameters and CM360 Macros
- High accuracy in the review of campaign data in auditing and data entry. Quick learner with the eagerness to learn new technologies and pioneer new workflows.
- Support Director on strategic and technical process improvements and innovation roadmap.
- Knowledge of media platforms and associated media measurement pixels.
- Possesses a curious mind and is driven to exceed independently manage relationships with internal and external parties on projects
- Highly detail-oriented, an excellent time manager, obsessed with accuracy, a strong critical thinker, and able to juggle multiple tasks/clients.
- A good communicator – able to write clearly, speak professionally, and teach complex technical concepts to a non-technical audience in a way that helps the ideas stick.
- Excellent communication and interpersonal skills that can be translated by both the technical minded and the sales minded.
Benefits
- GALE embraces a hybrid, flexible workplace
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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