Communications and Marketing Specialist supporting the communication, marketing, and event activities for EIT RawMaterials education portfolio. Ensuring effective execution of campaigns, social media management, and stakeholder engagement.
WO
Hybrid Assistant Director of Strategic Priorities – Strategic Communications and Marketing
Posted 4 months ago
About the role
- Assistant Director leading integrated marketing strategies for West Virginia University. Overseeing daily operations and cross-platform campaigns to showcase the University’s innovation and economic development.
Responsibilities
- Lead the development and implementation of integrated marketing and communications strategies
- Oversee daily operations, project management, and creative direction for cross-platform campaigns
- Supervise marketing strategists and collaborate with partners across the University system
- Collaborate with various university offices to highlight WVU as a national leader in innovation
- Manage complex, cross-platform projects ensuring brand consistency and measurable outcomes
- Attend and oversee key events, activities, and initiatives
Requirements
- Bachelor’s degree in marketing or related field; Master’s preferred
- A minimum of five (5) years of related experience
- Proven leader with extensive experience developing and executing integrated marketing and recruitment strategies across digital, print, social, and traditional media
- Skill in guiding creative teams from concept through completion
- Deep understanding of consumer behavior, brand management, and key communication drivers influencing diverse university audiences
- Knowledge and experience in recruitment marketing, including strategy for segmented audiences
- Demonstrated success managing complex, cross-platform projects that align with institutional goals
- Knowledge in advertising, direct response, promotional materials, sponsorships, and signage
Benefits
- 37.5-hour work week
- 13 paid holidays
- 24 annual leave (vacation) days per year
- 18 sick days per year
- WVU offers a range of health insurance and other benefits
- 401(a) retirement savings with 6% employee contribution match
- wellness programs
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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