Hybrid Assistant Director of Strategic Priorities – Strategic Communications and Marketing

Posted 2 months ago

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About the role

  • Assistant Director leading integrated marketing strategies for West Virginia University. Overseeing daily operations and cross-platform campaigns to showcase the University’s innovation and economic development.

Responsibilities

  • Lead the development and implementation of integrated marketing and communications strategies
  • Oversee daily operations, project management, and creative direction for cross-platform campaigns
  • Supervise marketing strategists and collaborate with partners across the University system
  • Collaborate with various university offices to highlight WVU as a national leader in innovation
  • Manage complex, cross-platform projects ensuring brand consistency and measurable outcomes
  • Attend and oversee key events, activities, and initiatives

Requirements

  • Bachelor’s degree in marketing or related field; Master’s preferred
  • A minimum of five (5) years of related experience
  • Proven leader with extensive experience developing and executing integrated marketing and recruitment strategies across digital, print, social, and traditional media
  • Skill in guiding creative teams from concept through completion
  • Deep understanding of consumer behavior, brand management, and key communication drivers influencing diverse university audiences
  • Knowledge and experience in recruitment marketing, including strategy for segmented audiences
  • Demonstrated success managing complex, cross-platform projects that align with institutional goals
  • Knowledge in advertising, direct response, promotional materials, sponsorships, and signage

Benefits

  • 37.5-hour work week
  • 13 paid holidays
  • 24 annual leave (vacation) days per year
  • 18 sick days per year
  • WVU offers a range of health insurance and other benefits
  • 401(a) retirement savings with 6% employee contribution match
  • wellness programs

Job title

Assistant Director of Strategic Priorities – Strategic Communications and Marketing

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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