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About the role
- Assistant Director of Communications and Marketing for the WVU College of Law focusing on strategic marketing and branding efforts. Leading engagement with students, faculty, staff, and stakeholders.
Responsibilities
- Develop and implement comprehensive marketing and communications strategies for the WVU College of Law.
- Collaborate with the dean, administration, faculty, staff, and campus partners to advance the College’s brand and reputation.
- Lead storytelling and content creation across digital, print, web, and social media platforms.
- Oversee the overhaul and maintenance of law.wvu.edu to ensure a modern and audience-focused site.
- Lead the content strategy and writing for newsletters, speeches, event promotions, integrated campaigns, and other communications that engage alumni, donors, and the legal community.
- Develop streamlined processes to engage WVU College of Law faculty and staff.
- Develop strong partnerships with communicators and marketers across campus.
- Supervise staff and student workers as necessary; manage projects from concept to completion.
- Ensure brand consistency, compelling messaging, and data-driven decision-making.
- Conduct market research, analyze results, and stay up to date on industry trends to guide strategy.
- Represent the College at events and support other Strategic Priorities initiatives as needed.
Requirements
- Bachelor’s degree in marketing or related field required
- A minimum of five (5) years of related experience required
- Any equivalent combination of related education and/or experience will be considered.
- Demonstrated expertise in marketing strategy, concepts, and consumer behavior, especially with university audiences
- Proven experience managing creative teams and cross-platform projects across advertising, social media, merchandising, and brand management
- Skilled in recruitment marketing, audience segmentation, and integrating diverse media into cohesive institutional strategies
- Proficient with marketing channels including direct mail, signage, sponsorships, promotional products, design, and digital or print collateral
- Strong leadership in campaign development, creative direction, and project execution
- Exceptional written, visual, and verbal communication with outstanding interpersonal skills
- Deep understanding of higher education missions and objectives, particularly the WVU College of Law.
Benefits
- 37.5-hour work week
- 13 paid holidays
- 24 annual leave (vacation) days per year or more based on years of service
- 18 sick days per year
- Range of health insurance and other benefits
- 401(a) retirement savings with 6% employee contribution match
- Eligibility to continue health insurance and other retiree perks
- Wellness programs
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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