Onsite Senior Specialist, Brand Communications - Golf Brand

Posted 1 hour ago

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About the role

  • Coordinate brand communications and execute marketing strategies for Golf Brand at Adidas. Oversee localization of marketing assets and manage influencer relationships in Seoul.

Responsibilities

  • Coordinate and support overall brand communications activities
  • Support and drive overall brand comm. marketing strategy and activation across all touchpoints including advertising, creative production, PR, digital, social, events
  • Inject creative ideas to amplify brand heat and ensure the brand stays relevant
  • Orchestrate the localization of global marketing assets
  • Support to create the local brand marketing plan and calendar
  • Collaborate with media buying agency and support on strategic media planning
  • Develop Digital marketing plan which is aligned with Marketing strategy
  • Manage influencer & creator ecosystem including strategic seeding, content co-creation, and performance analysis
  • Align with seasonal ATL & PR plan, set detailed social activities for IG
  • Drive revenue growth by spearheading creative initiatives and trend-setting marketing ideas
  • Support local trade meetings with sell-in tools
  • Manage end-to-end marketing operations such as budget, invoice, order tracking, delivery follow-up

Requirements

  • University degree in Business or equivalent professional experience
  • At least 5 years’ experience in relevant Marketing fields
  • Golf Industry experience preferred
  • High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer
  • Ability to develop local marketing strategies following global guidelines
  • Strong presentation skill to internal and external stakeholders
  • Advanced user of MS Office suite of products
  • Photoshop, Design and video editing skill preferred
  • Good sense of marketing trend and contents development skills
  • Fluent English in both Speaking and Writing.

Benefits

  • Health insurance
  • Professional development opportunities

Job title

Senior Specialist, Brand Communications - Golf Brand

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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