Brand Manager responsible for HCP marketing strategy for Cetaphil. Leading brand strategies and collaborating with various stakeholders in a dermatology - focused company.
About the role
- Assistant Brand Manager overseeing brand marketing and P&L responsibilities in Thailand. Leading marketing initiatives and managing a team for effective brand management and growth.
Responsibilities
- Be responsible for P&L and budgets for own brands.
- Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how (after 6 months or earlier).
- Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier).
- Achievement and accountability for individual brand targets – up to profit contribution level for each brand.
- Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.
- Develop brand specific marketing calendar.
- Conceptualize, plan, and ensure timely implementation of launches, promotions and brand-specific animations, consumer events.
- Develop and provide marketing collaterals (i.e., POS displays etc).
- Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
- Devise customer retention programs and CRM brand-specific activities to drive brand sales.
- Accountability and tracking for the brands’ Advertising & Promotional Expenditure.
- Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.
- Stock forecasting on new and existing products (including GWPs) of brand responsible.
- Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.
- Work with sales team to provide support to garner entry into alternative distribution channels.
- Develop strong and good working relationship with the media journalists.
- Conceptualize, plan and implementation of PR launches.
- Conceptualization and implementation of PR kits, releases etc.
- Compilation and valorization of press coverage by brand – especially on key launches and animations.
- Provide leadership, guidance and direction for team members towards building and strengthening internal department structure.
- Able to react to change productively and handle other essential tasks as assigned.
- To have a strong and good working relationship with the principals.
- To have a strong and good working relationship local internal team and regional team
Requirements
- Female or Male, age over 30 years old / Thai nationality
- Marketing or Sales experience in beauty industry will be an added advantage
- Strong presentation and communication skills
- Marketing type, initiative, dynamic, highly committed and result-oriented
- Experience in marketing budget planning and P&L analytical
- Pleasant and Mature personality, well organized and hardworking style
- Good at problem solving, quick to respond and able to work outside when needs
- Excellent, proven interpersonal, verbal and written communications skills
- Excellent computer literacy in MS-Office (Word, Excel, Power Point)
- Fluent in English language skill
- Education Level:
- Bachelor Degree or Higher in Marketing, or related field
- Specific Training/ Skills/ Knowledge Required:
- Marketing principle
- Brand Management
- General Temperament:
- Open Communication
- Preferred Background Experience:
- Require at least 3 yrs. experience in product/brand management, at least 2 yr. of which at management level
- Retail background or have worked in companies with retail counters in department stores will be an advantage
Benefits
- AL , PH , Provident Fund, Group Insurance ,and Dental claims
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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