Ensure sustainable growth in revenue, product mix and margin within the Licensed Distributors (DLs) channel by increasing market coverage, commercial activation and partners' execution discipline, fully aligned with the brand strategy.
Manage the portfolio of licensed distributors (DLs), tracking targets, results and growth plans.
Develop business plans with each distributor, defining sales targets, product mix, pricing and promotional activities.
Conduct quarterly business reviews (QBRs) to review results, discuss opportunities and plan next steps.
Visit distributors and customers to monitor execution, understand needs and ensure brand presence in the field.
Seek new revenue opportunities by expanding the product mix and identifying new product lines with potential.
Ensure that pricing and commercial policies are followed to avoid margin loss and deviations.
Ensure correct application of the brand in distributors' materials, storefronts and digital channels.
Support cooperative marketing campaigns, sales incentives and events with DLs.
Work with marketing to activate leads and commercial proposals originating from campaigns.
Train and develop distributor teams by presenting products, technical differentiators and sales arguments.
Implement and maintain management routines such as weekly cadences, action plans and CRM records.
Keep the CRM consistently updated with account information, opportunities and sales forecasts.
Monitor performance indicators such as revenue, mix, customer coverage and margin per distributor.
Prepare weekly performance reports highlighting achievements, risks and priorities for the upcoming week.
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