product-marketing

HyperDev is a company for which no descriptive text was provided; its focus, products, and services are unknown. Additional information is needed to produce an accurate company description and to identify relevant industries.

HyperDev is a stylish clothing brand for developers that helps underrepresented communities in Tech.

Taking a look at the huge under representation of blacks, latinos, and women in Tech, we decided to create a clothing company that donates a portion of the profits to help this communities.

Our goal is to create a HyperDev scholarship for people of color and women attending college.

HyperDev

• Team Leadership & Development
- Lead and grow the Product Marketing function by hiring, mentoring, and providing direct line management to Product Marketing Specialists.
- Ensure Product Marketing Specialists are equipped with deep customer insights to create effective positioning strategies and develop compelling messaging for all product launches.
- Establish Detailed Documentation: Manage the visual style guides, the copy guidelines and restrictions, and serve as the primary resource for the team to ensure adherence to these standards.

• Strategic Initiative Development
- Strategic Marketing Development: Along with the Head of Brand & Product Marketing, help define the core marketing strategy and oversee its execution to improve the positioning of HyperionDev and/or partner products in local and international markets, partnering with Performance Marketing & University Partnerships to achieve product-market fit.
- Campaign Management: Manage the end-to-end development and execution of cross-channel campaigns for product and partner launches, spanning both HyperionDev bootcamps and University Partner programs.
- Go-to-Market Strategy: Help lead the development and execution of go-to-market plans for new product launches and feature releases, ensuring all internal and external stakeholders are aligned.
- Lifecycle Marketing: Define and implement lifecycle marketing strategies to engage customers at different stages of their journey and maximise customer retention and loyalty.
- Competitive Analysis: Conduct regular analysis of competitor products and strategies to inform product development and marketing decisions, ensuring findings are disseminated to the team.

• Product & Execution
- Product Champion: Inform the overall marketing strategy with valuable product marketing intelligence. Act as the primary evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders.
- Cross-Functional Campaign Execution: Partner closely with internal creative and studio teams to bring campaigns from concept through execution across all relevant channels (e.g., website, CRM, social media).
- Customer & Market Research: Oversee the team's creation of detailed personas by brand or product and ensure a deep understanding of the markets we serve to inform sales and marketing activity.
- Product Positioning and Messaging: Drive the development of product positioning and messaging - including USPs, differentiators, and possible use cases - leveraging performance data, customer research, and competitor intelligence.
- Stakeholder Management: Work collaboratively with a wide range of internal and external stakeholders, including higher education institutions' marketing teams, to ensure cohesive product messaging and campaign delivery.
- Marketing Operations: Efficiently support Production/Operations within Marketing as it relates to QC or QA of branded collateral, ensuring approvals happen internally or externally, depending on the nature of the brand.
- Sales Enablement: Provide the sales team with the necessary product knowledge, sales tools, and training to effectively sell our products.
- Performance Metrics: Support the team by providing timely updates on performance data related to user engagement, content performance, and campaign effectiveness.

Product Marketing Lead

Product Marketing Lead at HyperDev responsible for guiding marketing strategies. Overseeing go-to-market plans and ensuring successful product positioning in education technology.

• Own best practice product positioning strategy, through structured A/B testing and thorough content performance analysis, iterating in an increasingly agile way.
• As a Product Marketing Manager, you will also play a crucial role in defining the go-to-market strategy, product launches, and lifecycle marketing initiatives to ensure product success and market adoption.
• Drive HyperionDev’s overall Cost Per Lead & Registration down across all brands, while growing Conversions to Trial & Sale through quality, on-brand marketing that creates brand equity and establishes thought leadership in our category.
• Define the strategic and tactical direction for all Marketing collateral produced by the creative studio in alignment with partner co-marketing expectations or in alignment with the HyperionDev or CoGrammar brands.
• You’ll build and execute a marketing strategy to help improve the positioning of HyperionDev and/or partner products in the local and international markets, with the goal to help Performance Marketing & University Partnerships achieve product-market fit.
• You’ll own the visual style guides, the copy guidelines and restrictions and be the first line of defence and QA in the team.
• Help inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders.
• Understand what content works on which channels and how to generate large volumes of earned and unpaid/organic traffic through smart channel mixing and SEO.
• Build detailed personas by brand or product and gain a deep understanding of the markets we serve to help inform sales and marketing activity.
• Using performance, customer research and competitor intelligence, develop product positioning and messaging, including USPs, our differentiators & possible use cases.
• Work collaboratively with a wide range of internal and external stakeholders - especially higher education institutions marketing teams.
• Efficiently support Production / Operations within Marketing as it relates to QC or QA of branded collateral, ensuring approvals happen internally or externally depending on the nature of the brand.
• Support the team by providing timely updates on performance data related to user engagement, content performance, and campaign effectiveness.
• Develop and execute go-to-market plans for new product launches and feature releases, ensuring all internal and external stakeholders are aligned.
• Implement lifecycle marketing strategies to engage customers at different stages of their journey and maximise customer retention and loyalty.
• Conduct regular analysis of competitor products and strategies to inform product development and marketing decisions.
• Provide the sales team with necessary product knowledge, sales tools, and training to effectively sell our products.

Product Marketing Manager

Product Marketing Manager responsible for defining marketing strategies and product positioning for HyperDev's educational technology solutions in a hybrid work environment.

Hybrid Product Marketers roles in South Africa

Browse 2 hybrid product marketers roles hiring in South Africa plus related opportunities such as growth marketing and marketing coordinator.

2 jobs found

Product Marketing Lead

HyperDev

Product Marketing Manager

HyperDev