SF
Director of Digital Assets Risk overseeing risk management for digital asset investment products. Defining frameworks and providing expertise across investment, trading, and compliance groups.
About the role
- Marketing Manager for a blockchain-focused organization developing next-generation digital asset products and marketing strategy. Responsible for strengthening brand visibility and building partnerships in the global ecosystem.
Responsibilities
- Build full marketing strategy, communication approach and yearly marketing roadmap.
- Define brand positioning in tokenization, digital assets, and blockchain markets.
- Translate business and product goals into measurable marketing KPIs.
- Ensure all marketing materials follow best compliance practices (MiCA, AML/KYC communication rules).
- Develop clear, accessible communication around complex topics such as tokenized assets, blockchain infrastructure, smart contracts, and digital asset regulation.
- Prepare website content, investor/product explainers, whitepapers, blog posts, updates, and announcements.
- Manage SEO, organic content, and performance-based campaigns.
- Prepare and distribute press releases in coordination with compliance.
- Strengthen brand presence in crypto, blockchain, tokenization, and Web3 communities.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, Business, Finance, or similar.
- 3–5 years of experience in marketing within crypto, blockchain, tokenization.
- Proven experience working with tokens, stablecoins, Web3 communities, blockchain events, or partner marketing.
- Demonstrated ability to create marketing strategies from scratch.
- Hands-on experience with LinkedIn marketing, content creation, PR, SEO, and analytics.
- Strong communication and storytelling skills, especially in explaining complex topics.
- Must be fluent in English and other European languages required.
Benefits
- None specified.
Job title
Job type
Experience level
Salary
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Degree requirement
Tech skills
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