Paid Media Graduate Assistant role at Australia's leading ecommerce digital agency. Opportunity for hands - on experience in digital marketing with a structured growth path.
About the role
- Demand Generation Manager driving marketing initiatives for Zenlayer, enhancing brand visibility and supporting lead generation in US and Europe. Collaborating with teams to execute comprehensive marketing strategies.
Responsibilities
- Develop and execute a full-funnel B2B demand generation strategy that effectively increases brand awareness and drives leads, opportunities, and pipeline
- Plan and launch creative and engaging lead generation campaigns across all of Zenlayer's target segments and ICPs
- Manage the marketing workstream in HubSpot – help build email campaigns, landing pages, and nurture sequences
- Manage the digital strategy, focusing on Google Ads, LinkedIn, and retargeting
- Work closely with channel and partners teams to support field marketing efforts and drive awareness through events, happy hours, and virtual activations
- Own field marketing strategy and execution – project manage major events (PTC, NANOG, industry conferences) including logistics, booth setup, collateral production, and lead capture/follow-up workflows
- End-to-end management of our webinar program – work with internal subject matter experts, partners, and customers to create a calendar of content that both educates our target audience and drives top-of-funnel leads
Requirements
- 5+ years of experience in B2B marketing
- Proven experience planning and project managing field marketing events (trade shows, conferences, sponsorships)
- Experience with a marketing automation platform like HubSpot, Marketo, or Pardot
- Proficiency in Salesforce is a plus
- Experience with WordPress or other landing page builders
- Excellent writing and communication skills, with the ability to create compelling content that engages our target audience
- Strong project management skills and ability to manage multiple campaigns and events simultaneously
- Detail-oriented with ability to manage event budgets, timelines, and vendor relationships
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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