Demand Generation Manager driving marketing initiatives for Zenlayer, enhancing brand visibility and supporting lead generation in US and Europe. Collaborating with teams to execute comprehensive marketing strategies.
About the role
- Paid Media Graduate Assistant role at Australia's leading ecommerce digital agency. Opportunity for hands-on experience in digital marketing with a structured growth path.
Responsibilities
- Support the setup, trafficking, and QA of paid media campaigns across Google Ads, Microsoft Ads, Meta, programmatic DSPs, and affiliate networks.
- Assist in day-to-day campaign management: budget pacing, bid adjustments, keyword/audience expansion, negative keyword management, and ad copy testing.
- Monitor daily campaign performance and flag anomalies, feed issues, or tracking discrepancies to your manager promptly.
- Pull and format weekly and monthly performance reports using GA4, Looker Studio, and platform-native dashboards; translate numbers into clear commentary.
- Conduct regular competitor and keyword research to surface new opportunities.
- Maintain accurate campaign change logs, budget trackers, and internal documentation in line with team SOPs.
- Contribute to A/B test briefs and assist in reading out test results to the team.
- Collaborate cross-functionally with SEO, Analytics, and Creative teams to ensure campaigns are well-supported and integrated.
Requirements
- A recent graduate (2023–2025) with a degree in Marketing, Commerce, Business, Data Science, or a related field.
- Some prior exposure to digital marketing through internships, university projects, or personal campaigns is a plus - but not required.
- Analytical mindset - comfortable working with data, spotting trends, and drawing conclusions from numbers.
- Comfortable using AI tools to improve productivity and output quality — whether that's ad copy ideation, audience research, campaign analysis, or automating repetitive tasks. Equally important is knowing when and how to apply human judgment: you'll understand what AI gets wrong, how to validate its outputs, and how to prompt effectively to get the best results. Curious, proactive, and always looking for smarter ways to work.
- Strong attention to detail; you notice when things don’t look right and do something about it.
- Clear written and verbal communicator who can explain data simply and confidently.
- Proficient in Microsoft Excel or Google Sheets (pivot tables, VLOOKUPs, basic formulas).
- Highly organised with the ability to manage multiple tasks and deadlines simultaneously.
- Proactive self-starter who asks questions, takes ownership, and follows through.
- A genuine interest in ecommerce, retail, and how paid media drives commercial outcomes.
- Google Ads or Meta Blueprint certifications (or studying toward them) are a plus.
Benefits
- 5 weeks of annual leave
- hybrid and flexible working options
- three month’s paid parental leave
- competitive salary and potential stock options
- training and development plan tailored to your goals
- work with some of Australia’s most recognised brands across beauty, fashion, home, and lifestyle
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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