Performance Marketing Manager for B2B at ZweiDigital improving client visibility through Social Ads campaigns. Collaborating with design teams and managing project performance and strategies.
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Hybrid Performance Marketing Manager – Italian Market
Posted 2 hours ago
About the role
- Performance Marketing Manager responsible for the Italian market at Engel & Völkers. Focus on performance marketing strategy, campaign optimization, and analysis to drive growth.
Responsibilities
- responsible for performance marketing activities in the italian market
- conception, management and optimization of campaigns
- test and iterate different campaign types and channels to find the best multi-channel mix
- perform performance analyses of campaigns and identify new growth opportunities
- implement keyword research and A/B testing to achieve the highest possible profitability and high conversion rates
- responsible for budget planning, forecasting and balancing near-term impact with a clear long-term roadmap
Requirements
- extensive professional experience in performance marketing and SEA, ideally in B2C lead generation
- well versed in conversion goals (definition & implementation)
- offline conversion tracking
- bid strategies and campaign management
- technical know-how in using Google Analytics 4, Google Ads Editor, Excel, and ideally Tableau
- experience with various advertising platforms such as Google Ads, Bing Ads, and Meta Ads
- strong analytical mindset with a skillset in Excel
- ability to turn data into actionable insights
- strong communication skills in Italian and English; German is a plus
Benefits
- 30 days of vacation plus additional days off on Christmas Eve and New Year's Eve
- hybrid work model with 50% presence at the headquarters each month
- learning flat rate in the in-house Academy
- company pension scheme
- Monthly subsidies for your sports membership or for the Urban Sports Club
- Work-Life Portal
- JobRad
- Deutschland-Ticket subsidy
- your own Pluxee card
- Various offers and training opportunities with e-learning formats
- individual support
- events and company celebrations
- an incentivized employee referral program
- other corporate benefits
- Monthly after-work events
- Barista bar with a wide selection of beverages and additional snacks
- massage offers
- an annual health week
- a weekly “juice day” with freshly pressed juices
- a 24/7 kiosk
- influenza vaccinations
- free parking and e-charging stations in our underground garage
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
Location requirements
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