Product Manager responsible for strategy and vision of customer - facing applications at Vintage Cash Cow. Focusing on digital experiences and conversion strategy across brands.
About the role
- Product Manager overseeing MarTech and digital systems at Zendesk. Managing product vision, strategy, and governance for modern marketing operations.
Responsibilities
- Define and manage the overarching product roadmap for our digital marketing stack (CMS, eCommerce, trial flows) and core MarTech stack (e.g., Marketo, Salesforce).
- Evaluate, implement, and govern AI solutions across the GTM stack.
- Architect and manage the underlying systems that power our digital marketing efforts.
- Oversee the end-to-end flow of data across systems.
- Act as the strategic bridge between IT (Engineering, Data, Security) and Business Operations (Marketing, MarketingOps, SalesOps).
- Lead high-impact, enterprise-level system migrations, implementations, and feature enhancements.
- Partner with IT Security and Data teams to establish robust data governance frameworks.
Requirements
- 5+ years of experience in Product Management, Business Systems Analysis, or MarOps with a heavy emphasis on technology ownership.
- Deep understanding of B2B Go-To-Market lifecycles, digital marketing channels (SEO, SEM, organic), and product-led growth (PLG) or trial-based acquisition models.
- Strong conceptual understanding of modern AI technologies (LLMs, RAG, predictive analytics) and how to practically apply and govern them within enterprise B2B marketing and sales environments.
- Strong working knowledge of enterprise Content Management Systems (e.g., Adobe Experience Manager (AEM) ), eCommerce platforms (e.g., Adobe Commerce/Magento ), web analytics (e.g., Adobe Analytics , Google Analytics 4), and personalization/A-B testing engines (e.g., Adobe Target ).
- Advanced proficiency with core GTM platforms and enterprise Marketing Automation systems, specifically within the Adobe Experience Cloud (e.g., Adobe Marketo Engage , Adobe Real-Time CDP ), as well as deep knowledge of CRM architecture (Salesforce).
- Familiarity with integration platforms (iPaaS) and understanding of API capabilities, webhook structures, and relational data models.
- Proven experience working in an Agile/Scrum environment, utilizing tools like Jira or Asana to manage sprints and backlogs.
Benefits
- Competitive salary and comprehensive benefits package
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